October 2025 / 154 posts found
Why Are Brands Rethinking Their Approach To Using Agencies?
Brands are rethinking agency relationships as budgets tighten and in-housing rises. Discover why the traditional model is under pressure and how agencies must adapt. The post Why Are Brands Rethinking Their Approach To Using Agencies? appeared first on Search Engine Journal.
Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” via @sejournal, @TaylorDanRW
As AI Overviews reshape discovery, Dan Taylor challenges SEOs to move beyond revenue metrics and start quantifying user alignment and trust. The post Time We Actually Start To Measure Relevancy When We Talk About “Relevant Traffic” appeared first on Search Engine Journal.
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development. Even though buyer personas are highly effective, they often miss the helpful context that marketers need to effectively serve the various identities their ideal customers possess. As a result, personas aren’t converting certain consumers at the rates that they could be. In this post, I’ll share where traditional buyer personas miss the mark and how to fix it. Table of Contents The Gap in Most Buyer Personas Consumer identities are often part of […]
Measuring When AI Assistants And Search Engines Disagree via @sejournal, @DuaneForrester
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation. The post Measuring When AI Assistants And Search Engines Disagree appeared first on Search Engine Journal.
Perplexity Responds To Reddit Lawsuit Over Data Access via @sejournal, @MattGSouthern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them. The post Perplexity Responds To Reddit Lawsuit Over Data Access appeared first on Search Engine Journal.
7 best email marketing tools for lawyers in 2025
Law firms face unique marketing challenges in 2025. Lawyers balance strict ethical guidelines with the need to maintain client relationships, generate referrals, and attract new business in an increasingly competitive market. Email marketing delivers an average return of $36 for every $1 spent, making it one of the most cost-effective channels for legal professionals. The right email marketing platform helps law firms automate client communications, nurture leads through the intake process, and stay top-of-mind with referral partners without sacrificing billable hours. HubSpot powers email marketing for law firms worldwide. Legal firm Campmany Abogados increased its visitor-to-lead conversion rate from below […]
Is marketing tuberculosis?
You might know him as the author of YA bestsellers like The Fault in Our Stars, but John Green’s most recent book is a nonfiction defense of its own title: In Everything is Tuberculosis, he argues that tuberculosis has shaped everything around us. For instance: When a hatmaker in the 1850s started coughing up blood, his doctor told him to head West, where the dry air would heal him. The hats in the West, Green writes, “sucked” — they were either “bug-infested, brimless coonskin caps” or “wide-brimmed straw hats that … leaked in the rain.” So the consumptive hatmaker — […]
OpenAI Releases Shared Project Feature To All Users via @sejournal, @martinibuster
ChatGPT’s shared projects feature is now available globally across all plans. The post OpenAI Releases Shared Project Feature To All Users appeared first on Search Engine Journal.
Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively. The post Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes appeared first on Search Engine Journal.
8 best email marketing tools for HVAC companies in 2025
The HVAC industry often means juggling emergency calls, seasonal demand spikes, and fierce local competition. When your schedule‘s packed during summer heatwaves and winter chills but crickets in spring, staying top-of-mind with customers is critical. That’s where email marketing for HVAC companies delivers. Email marketing generates $36–$40 for every $1 spent, making it still one of the most cost-effective marketing channels. In fact, email marketing has an average ROI of 4200% for HVAC companies specifically. But any old email tool won’t cut it for HVAC companies. You need tools to handle appointment reminders, seasonal maintenance campaigns, and equipment replacement nurturing […]