October 2025 / 156 posts found
Why most go-to-market playbooks fail internationally — and what to do instead
I first worked across borders in the mid‑90s, interpreting Spanish calls for AT&T. What struck me then — and what still holds today — is how quickly things break down when people assume their way of working is universal. Fast‑forward nearly three decades, after leading international growth at HubSpot and advising companies from Google to SaaS startups, I’ve seen the strongest domestic strategies fall flat abroad. Here’s what I see happen over and over again: Teams think they’re being global, but they’re still defaulting to the comfort of their home market. Proximity bias and familiarity creep in quietly, and the […]
Why SurveyMonkey’s Marketing Leader Says Your Foundation Is Broken
The way most marketing teams approach AI is probably the way I approach my inbox at 4:59 PM on a Friday. With reckless optimism and zero follow-through. But Katie Miserany, SurveyMonkey’s Chief Communication Officer and SVP of Marketing, thinks the real problem isn’t AI — it’s that most marketers have forgotten a fundamental truth: Just because you can talk about something doesn’t mean you should. Katie Miserany Chief Communications Officer and SVP, Marketing at SurveyMonkey Claim to fame: Miserany’s proud accomplishment isn’t a single launch or campaign… It’s the people. She’s felt fortunate to meet, hire, and mentor incredibly talented […]
Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase via @sejournal, @MattGSouthern
Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains. The post Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase appeared first on Search Engine Journal.
Google Says What Content Gets Clicked On AI Overviews via @sejournal, @martinibuster
Google’s VP of Search said which kind of content gets more clicks in AI Overviews. The post Google Says What Content Gets Clicked On AI Overviews appeared first on Search Engine Journal.
CMS Market Share Trends: Top Content Management Systems (Oct 2025) via @sejournal, @theshelleywalsh
The CMS market is fragmenting, and platform choice now carries direct implications for scalability, SEO, and revenue growth. The post CMS Market Share Trends: Top Content Management Systems (Oct 2025) appeared first on Search Engine Journal.
Enterprise generative AI tools that actually work
TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools integrate with your CRM, unify customer data, and support secure, governed workflows. To choose the right solution, focus on proven use cases, integration depth, governance controls, and measurable ROI. Start with a clear rollout plan, align teams, and use a selection matrix to compare vendors. Generative AI tools like ChatGPT have changed individual work, but using them in a company causes many challenges. Teams copy-paste customer data into external interfaces, but the outputs lack context from […]
Google Answers What To Do For AEO/GEO via @sejournal, @martinibuster
Google’s Robby Stein explained what creators should consider in terms of AEO/GEO The post Google Answers What To Do For AEO/GEO appeared first on Search Engine Journal.
New WordPress Vibe Coding Simplifies Building Websites via @sejournal, @martinibuster
10Web Vibe enables easy WordPress development through spoken interaction The post New WordPress Vibe Coding Simplifies Building Websites appeared first on Search Engine Journal.
Google Business Profile Tests Cross-Location Posts via @sejournal, @MattGSouthern
Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles. The post Google Business Profile Tests Cross-Location Posts appeared first on Search Engine Journal.