November 2025 / 120 posts found
Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users. The post Google AI Mode Starts Rolling Out Agentic Booking In Labs appeared first on Search Engine Journal.
The tactical shift that led to 35,000% higher visibility on LinkedIn
Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes everything she touches better. That’s how I got a chance to hear about a tactical content shift that led to a startling 35,000% increase in visibility on LinkedIn. When I heard this story, y’all, I threw an Asana card on our editorial calendar so fast I nearly broke my clickin’ finger. In short, it’s the cautionary tale of how even good content may not be the right content for your audience. And how, even in this […]
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility. The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals. The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) via @sejournal, @MattGSouthern
Google’s YMYL standards reveal why AI-written health, finance, and legal content can’t match human expertise or credibility. The post Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do) appeared first on Search Engine Journal.
GEO Platform Shutdown Sparks Industry Debate Over AI Search via @sejournal, @MattGSouthern
Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility. The post GEO Platform Shutdown Sparks Industry Debate Over AI Search appeared first on Search Engine Journal.
Report: Apple To Lean On Google Gemini For Siri Overhaul via @sejournal, @MattGSouthern
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge. The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.
6 brands that brilliantly differentiated from the competition, and how you can, too
There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth are saturated and increasingly less effective. And with AI changing how people search and make buying decisions, the race to stand out has never been more brutal. The brands at the top of the food chain are those we associate with a specific problem. For example, if I want running shoes, I go to Hoka. For skincare, I’m a Byoma girlie, and if I’m craving apple juice, Innocent cures my thirst. But how do these brands differentiate in […]
Google Discusses Digital PR Impact On AI Recommendations via @sejournal, @martinibuster
Google says AI surfaces businesses the same way people do, by checking what others recommend online. The post Google Discusses Digital PR Impact On AI Recommendations appeared first on Search Engine Journal.