January 2026 / 155 posts found
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t need to be loved by everyone. Even if you’ve captured just 3% of the market, your brand can stay alive.” While I’m aware “staying alive” is more disco anthem than marketing goal, her point holds: Trying to appeal to everyone in 2026 isn’t going to work… and it also doesn’t need to. Crafting strong marketing that resonates with a loyal group of enthusiasts is better than Hail Marying your brand on a billboard in Times […]
The best AI visibility tools that actually improve lead quality
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from multiple sources. McKinsey’s recent finding that only 16% of brands systematically track AI search performance underscores the gap between how people search and how companies measure visibility. Most teams simply don’t know whether AI systems recognize their brand or include it in generated responses. AI visibility tracking tools fill that blind spot. These tools track vital brand health outcomes like […]
The Technical Guide To Common Magento (Adobe Commerce) SEO Issues via @sejournal, @TaylorDanRW
Adobe Commerce/Magento’s flexibility comes with technical complexity. Here’s how to turn it into a search-optimized, AI-ready growth engine for 2026. The post The Technical Guide To Common Magento (Adobe Commerce) SEO Issues appeared first on Search Engine Journal.
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER gives a blended, executive-level view of overall marketing effectiveness across all channels. A higher MER indicates more efficient marketing performance, although what counts as “good” depends on margins, customer behavior, and business model. As search, analytics, and attribution evolve, marketing efficiency and MER have become headline metrics for marketers, revenue leaders, and finance teams. MER captures the holistic […]
Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh
Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy. The post Marketing Calendar With Template To Plan Your Content In 2026 appeared first on Search Engine Journal.