Artificial Intelligence / 135 posts found

AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience

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When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex. In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. […]

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

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Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers. These technologies are no longer nice-to-haves — they’re critical for any organization looking to stay competitive. Of course, implementing new AI-powered tools is often easier said than done. In this article, I’ll share some common roadblocks, including a few I’ve encountered as HubSpot’s senior director of global growth. Then, I’ll share some tips and tricks for becoming an AI champion on your marketing team. By the end of this post, you’ll have the tools you need to drive effective AI […]

11+ Real-World AI Agent Examples

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AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. They power many of the tech we use – and have for a while – but haven’t gotten that visibility until recently. In this article, we’ll break down real-world examples of how AI agents are used across industries. AI Agent Examples in Real Life 1. Recommendation Engines Every time you sift through recommendations on your Netflix, you’re seeing AI agents at work. AI agents take action without constant human intervention by recognizing patterns and […]

Why Top Performing Teams Use AI Workflow Automation and How You Can Do the Same

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“If you build it, they will come” worked well in “Field of Dreams.” But, like a lot of marketers, I took a more cautious (yet still curious) approach toward AI integration. When ChatGPT first hit the scene, it was exciting to see all the buzz but it left me hungry for more: What is AI actually good for? How does it work in a business environment? And can it save me time, or am I going to rewrite absolutely everything it produces? Well, like 75% of marketers, I believe AI will become a workplace staple in the next couple of […]

Which LLM Should You Use for Your Business? [Pros and Cons]

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Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Let’s start with ChatGPT and OpenAI-o1. OpenAI’s latest model is impressive, and people are hyped about its “reasoning” abilities — basically, it’s designed to tackle more logic-heavy stuff alongside the creative tasks that ChatGPT has always been great at. Why […]

Is it Real or AI? Test Your Detection Skills [Round 4]

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Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI image generators, it’s getting harder to detect AI imagery.  Take this quiz and find out how good you are at finding AI in everyday images, videos, and illustrations.  

How Our Events Team Saved Thousands using AI for INBOUND ’24

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When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative direction they’d take. One thing was clear though: Given how huge AI has become in the last few years, they knew they’d incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production – from creating eye-catching visuals with Midjourney to targeted agendas with Claude. Creating Fresh Interstitials Prior to INBOUND 2024, the team kept the onsite interstitials pretty consistent year-over-year, sticking to static visual imagery and light animation. It was time […]

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study

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We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: They don’t come from trying everything at once. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Email marketing seemed like a natural starting point for us. We’d been running optimization tests on our […]

Google Garners Criticism for Demo After Long Awaited ‘Gemini’ Release

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Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive – downright unbelievable – capabilities from Gemini. Well, you know what they say about things being too good to be true. Let’s dig into what went wrong with the demo and how it compares to OpenAI. What is Google Gemini? Rivaling OpenAI’s GPT-4, Gemini is a multimodal AI model, meaning it can process text, image, audio and code inputs. (For a long time, ChatGPT was unimodal, […]

7 AI Automation Examples that Will Streamline Your Marketing Strategy

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Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. A bot is an AI-powered intelligent automation with many use cases for both marketers and consumers. Marketers like myself typically use AI bots to streamline tedious tasks. For example, I often have to interview […]
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