On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers. Obviously, that‘s not completely true (they don’t wear suits), but they are very helpful to marketers and are predicted to greatly improve their efficiency and productivity. AI agents are the latest AI trends to crop in sales and marketing, but are they worth it? Let’s get into some of […]

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on. Fortunately, we now have access to many tools, including AI, which can make our work a little bit easier. While some of these tools can take over routine, time-consuming tasks, others provide valuable insights that can aid us in decision-making. I think that AI is a real lifesaver when it comes to conversion rate optimization. In this post, I am […]

I write for a living. While I love allowing creative work space to breathe, grow, and develop, deadlines don‘t allow me the luxury of writer’s block. At some point in the project timeline, I‘ve got to get moving beyond that blank page. It doesn’t happen often, but when I’m really struggling to do this, I’ll enlist AI to help me ideate and get the juices flowing. I think in the case of writing something as extensive as a video script, AI should — at least in theory — help speed up the process when you‘ve hit a wall. But the […]

As a solopreneur, marketing my own business gets pushed to the back burner more times than I care to admit. There are just too many other tasks that require immediate attention. It’s why I’m a big fan of AI marketing bots. Automating certain marketing tasks means I have more time for other tasks, like creating connections with other business owners who need my services. Recently, I chatted with other marketers to find out which AI marketing tools they use at work. And because I love sharing what I’ve learned, I’ve made a list of the nine most popular AI marketing […]

Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns, track their performance, and present insight-packed reports. This process is overwhelming, time-consuming, and riddled with challenges. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. In this article, I’ll discuss: Crucial Challenges Marketers Face in Traditional Reporting 5 Key Benefits of AI Reporting for Marketers 4 Applications of AI-Powered Reporting for Marketers My Best Tips to Get Started with […]

Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “[Expletive] logo generators? We’re doomed,” were his exact words. I ended that blog post by clarifying that businesses should use actual graphic designers when designing their logos to stand out. And I stand by that, so hopefully, that gave him more faith in humanity and our friendship. That said, I wanted to ask my friend for his perspective on AI in graphic design. So, here are some […]

Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI! He made it look easy, but is it? I had to see for myself and document my own experience. So, read this blog post to follow my own journey of creating a YouTube channel using only AI! Let’s go. Using AI to Find a YouTube Niche Before I can create anything, I need to figure out my niche. What is my channel about? Like Jensen, I’m using ChatGPT to ideate and craft […]

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM. The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the […]

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization and when something is tailored to my specific interests and behaviors — and the latter always grabs my attention. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI […]

The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed. In 2023, headlines indicated that AI would change everything, for better or for worse. It was going to bring an economic revolution, usher in a gold rush, and destroy humanity, all at once. One year later, the headlines say the opposite story: the AI revolution is losing steam and the AI hype bubble is deflating. So what’s the truth? Is the recent wave of AI disruption false hype, or a true revolution? At INBOUND, I […]