Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Similarly, there is a ton of value beyond popular content keywords, and savvy marketers know that the best optimization brings in the right customers — qualified leads primed for conversion. Thoughtfully chosen long-tail keywords deliver choosy shoppers like […]

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those stats make blog SEO a pretty big deal. Even if you’re blogging just for fun, SEO can help you boost your message and connect with more engaged readers. But what is blog SEO? And how can you optimize your blog for search engines? Get ready for an in-depth exploration into the world of keywords, backlinks, and content optimization. Start reading, or […]

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive. In other words, if they don’t find anything of value ASAP, they won’t stay. Of course, this raises an important question: When it comes to topical content vs. evergreen content, which delivers the best bang for your […]