One of the most satisfying things you can achieve as a business or personality is instant brand recognition. You know, those little moments of marketing glory when people can name your brand from the first sentence of an article, social media caption, or even live chat. A big part of this comes back to maintaining a consistent brand voice across all channels, teams, and formats. Consistent branding ensures all your marketing and communication sounds like one cohesive thing, not several disjointed versions of it. And when done right, consistent brand voice builds recognition, trust, and customer confidence and makes collaboration […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguar’s recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and “modernist exuberance.” Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: “Copy nothing. Delete ordinary.” Reactions have been mixed. Marketing legend Mark Ritson called it “f—ing lunacy,” while Rory Sutherland is reserving judgment, saying, “It’s too early to call.” So, what’s Jaguar playing at? What has Jaguar done? The historic […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Many of them want to win over a bigger and more diverse customer base, but I have to make it clear that those efforts won’t be successful or sustainable if they don’t practice what they preach since brand values are now an important part of consumers’ purchase decision strategy. In fact, HubSpot’s Consumer Trends Report found that 82% of consumers want […]

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make the Starbucks brand one of the most recognizable in the world. Table of Contents What are brand identity elements? Brand Identity Elements Brand elements are essential to your brand identity. Your brand identity gives your business a distinctive, cohesive look, and it communicates your values […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “Welcome to 65 and retirement!” Frankly, that wasn’t for me. I […]

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Once we see them enough, they become instantly recognizable. All of this is possible when each member of your team adheres to a cohesive brand style guide. So, what is a brand style guide? In this article, I’ll go […]

Let’s face it, we could all do with a little lighthearted fun once in a while.  Last June, I and the Trends team discovered that adults were increasingly searching what we called “kidding around terms:” like “fairytale bedrooms for adults,” “adult pigtails,” and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we’re seeing consumers continue their search for positivity and jubilance. And, brands are taking notice. Here are three trends we’ve been watching in the “joyconomy” space. 3 Joyconomy Trends to Watch 1. Playful Brand Expansions Over the past two years, […]

Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That’s right, 80%! Think about McDonald’s for a moment. What pops into your mind? The yellow arches, right? McDonald’s has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you’ve finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? Let’s sprinkle some color into our article and discover the powerful connection between colors and branding. What are […]

In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding can bring other benefits, including opportunities for different audiences to engage with your brand. In this post, you’ll discover the advantages of generating brand individuality for your business and the benefits of co-branding with a partner. Table of […]

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner. That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base. Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy. Table of Contents What is a brand champion? The Benefits of Brand Champions Common Types of Brand Champions What You Need Before Creating Brand Champions Brand champions can be business […]