brands / 171 posts found

Porsche Opens Up About Its Web3 Plans

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Yesterday, Porsche unveiled plans to release a 7,500-piece NFT collection based on the classic Porsche 911 in January 2023, with Hamburg designer and 3D artist Patrick Vogel set to create each piece in the collection. Today at nft now and Mana Common’s The Gateway at Art Basel, Porsche revealed the details of its upcoming release. “If a project wants to be successful, it needs to bring people together,” explained Porsche’s Director of Brand Management and Partnerships Deniz Keskin while speaking at the panel. “Web3 is exactly in the same spirit. Porsche isn’t going into the space for some economic reason. […]

Miami Art Week Live Blog Day 1: The Gateway and Beyond

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Art Basel Miami 2022 is officially in full swing, which means The Gateway 2022 has also gone live. In collaboration with Mana Common and MoonPay, nft now officially kicked off The Gateway: A Web3 Metropolis in the heart of downtown Miami, and it’s already become one of Web3’s most important events of 2022. Top names from our planned programming include panels from Porsche, Vayner3, and many more. After offering some of our VIPs — a selection of the NFT space’s most beloved artists and community leaders — an inside look at the week to come, doors opened for Web3’s general […]

An Inside Look at Metaversal: A Unique Web3 Investment and Venture Studio

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In August 2021, the Web3 community was introduced to Nouns — randomly-generated NFT characters that have since seen over $47 million in sales. While there are 505 Nouns in existence at the time of writing, this story begins with Noun #9, a bat who inspired Metaversal’s 2,000-piece NFT collection that grows by the day. Since its inception in 2021, Metaversal has established itself as a burgeoning global Web3 enterprise, combining an investment firm with a venture studio with a mission to inspire and empower the next generation of creators. Just months after Nouns was introduced, Metaversal began its quest to […]

From Web2 to Web3: A Guide to NFTs on Facebook and Instagram

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The company formerly known as Facebook has had its eyes on the next stage of the internet for a long time. In 2014, the tech conglomerate acquired Oculus — then a Kickstarter-funded project — with aims to throw its endless resources and the Oculus team’s expertise into launching the first entry-level VR headsets flooding the mass market. We’re not quite there yet, but Facebook has nonetheless continued its pivot into uncharted waters since then. Now it’s known as Meta, and it’s diving into Web3. Besides Meta’s highly-publicized Horizon Worlds metaverse game, the firm is also bringing Instagram and Facebook — […]

BREAKING: Binance Says It’s Buying FTX

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The Alpha: On Tuesday morning, FTX CEO Sam Bankman-Fried Tweeted that his crypto exchange had reached a deal with Binance to protect customers amid a liquidity scare. The sentiment was echoed by Binance CEO Changpeng Zhao, who Tweeted that the company had signed a non-binding Letter of Intent to fully acquire FTX.com in the near future. Zhao also noted that the situation is “highly dynamic” and that Binance has the discretion to pull out from the deal at any time. Why it matters On the morning of Tuesday, November 8, FTX CEO Sam Bankman-Fried and Binance CEO Changpeng Zhao confirmed […]

Instagram Is Officially an NFT Marketplace

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The Alpha: Meta has started to roll out features that let creators sell NFTs on Instagram, according to information shared with nft now. To kick-start this process, Instagram has made new features available to a select group of creators on its platform. More creators will be onboarded in the coming weeks. The initial round of selected creators includes Amber Vittoria, Dave Krugman, Refik Anadol, Isaac ‘Drift’ Wright, Eric Rubens, Jason Seife, Vinnie Hager, Sara Baumann, Olive Allen, and Ilse Valfre. Meta spokesperson Christine Pai told nft now that, when digital collectibles are purchased on Instagram, neither the creator nor the […]

Here’s What Web2 Brands Need to Know Before Entering the Metaverse

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The metaverse is having a moment. In the first half of 2022, the word metaverse appeared more than 1,100 times in the U.S. Securities and Exchange Commission’s regulatory filings. A record high when compared to the 260 mentions in 2021, and the less than one-dozen mentions in the past two earlier decades. On the surface, this points to a larger trend in the market — one where brands and investors are clamoring to find their footing, and carve out a unique space in the metaverse. Global market valuations tell a similar story. In the first five months of 2022, companies, […]

WATCH: Stan Lee’s Legacy Lives on in Web3

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Stan Lee is a comic book legend who made iconic characters like Spider-Man, the Hulk, Black Widow, and more into household names. Though he passed in November 2018, his legacy lives on through posthumous projects, including ones in the realm of Web3. Several of Lee’s former collaborators have linked up with the green NFT platform OneOf to onboard fans of Lee — and Marvel Comics as a whole — into the metaverse. In our latest episode of Behind the Drop, we spoke with OneOf co-founder Lin Dai — along with Art Director Will Meugniot and Slam Girl Curator Shirrel Jones […]

How BlockBar’s NFT Drop Paves the Way for Direct-to-Consumer Sales

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Let’s face it. Web3 is noisy. Regardless of the state of the market, there will always be hundreds of new projects released daily, accompanied by millions of pieces of content vying for our attention. As a consumer, this can be overwhelming. As a builder, this can be detrimental both to the health of a project and the bright minds behind it.  It’s widely believed that innovation thrives during bear markets. But the companies that are truly successful in all markets are those that operate with an undivided focus on their mission. One such company is BlockBar, the world’s first DTC […]

Upcoming Drops: October 17-23

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Let’s face it: The NFT space moves really fast. Considering how quickly things can change in the metaverse, a week in NFTs might as well be a month IRL. Don’t get us wrong — the more people onboarded into the space, the merrier. But because of the constant influx of great art and ideas, it’s becoming increasingly difficult to keep up with all the news, launches, and general happenings. Well, you can put the days of endless Twitter and Discord scrolling behind you, as we put together a weekly list of upcoming NFT drops you definitely don’t want to miss. […]
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