brands / 171 posts found
Exclusive: Cool Cats to Release Three New Games Inspired by NFT Collection
Cool Cats Group, the Web3 firm behind NFT collection Cool Cats, is joining forces with three gaming publishers: nWay, iCandy—entities within the Animoca Brands ecosystem—and Sync Studios. These collaborations aim to create fresh games featuring the Cool Cats brand and characters. The triad of games is currently under production and set to launch between late 2023 and early 2024. The announcement marks another step in Cool Cats’ ongoing venture into the mainstream. Notably, the enterprise recently disclosed a strategic investment from Web3 titan Animoca Brands, along with a strategic alliance with leading metaverse infrastructure and content firm, Futureverse. “Gaming is […]
Game Over for Sega NFTs? Gaming Giant Backtracks From Blockchain Plans
In a surprising turn of events, Japanese gaming giant Sega has announced its retreat from blockchain initiatives, fueled by concerns over the devaluation of its content. Sega had once been an advocate of blockchain-based gaming, notably filing for a “Sega NFT” trademark in Japan in December 2021. However, co-chief operating officer Shuji Utsumi has expressed his disillusionment with the play-to-earn model of blockchain games, criticizing them as “boring” and “no fun,” according to an interview with Bloomberg. A divided industry The about-face comes on the heels of Sega’s partnership in late 2022 with Japanese studio DoubleJump.Tokyo to develop a blockchain-based […]
Coca-Cola Serbia and SolSea Team Up to Launch Branded NFTs
Coca-Cola Serbia is partnering with Solana NFT platform SolSea to present a unique NFT experience at the Exit Festival in Novi Sad, Serbia through July 9. At the heart of this collaboration lies the Magic Mirror activation from NFT infrastructure protocol All.Art. This digital installation, which will be located in the Coca-Cola Serbia zone at the festival, promises to transform how attendees interact with brands and merchandise. The Magic Mirror and more As a participant stands in front of the Magic Mirror, they’re virtually dressed in a random selection of merchandise in real-time 3D. Capturing this moment is as simple […]
Animoca Japan Partners With Weebox, a New Brand for Anime and Manga Collectibles
In an exciting development for anime and manga enthusiasts worldwide, a newly-established digital collectible brand, Weebox, has unveiled its anime realm, San FranTokyo. The innovative venture is the brainchild of Animoca Brands Japan, a leading figure in the anime and manga industry. Weebox’s CEO, Daisuke Iwase, also serves as the current CEO of Animoca Japan, where he brings a wealth of experience developing NFTs and digital collectibles with a focus on popular anime, manga, K-Pop, and J-Pop. The core team at Weebox also boasts NFT industry veteran, Fabiano Soriani, serving as the Chief Technology Officer. Soriani’s resume includes being an […]
Lacoste’s UNDW3 Introduces “The Mission,” a Dynamic NFT Quest
In early June, every Genesis Pass NFT from Lacoste’s Genesis NFT collection featured an identical design. But as a fashion company, unique aesthetics matter, so their NFTs are getting an upgrade — one that goes far beyond looks. The Genesis Passes have now evolved into the UNDW3 Card (pronounced “underwater” card), marking a shift in the brand’s approach to community engagement. With the upgrade to UNDW3 Cards, holders (who refer to themselves as “crocodiles”) can change the rarity, value, and look of their NFTs through interactive on-chain and off-chain activities. The more holders participate, the more features and utilities they […]
Exclusive: Adidas Shares Web3 Journey, Teases Season Two of ALTs
Innovation is often the result of audacity and imagination. It was in this spirit that Adidas made its first jump into Web3 in 2021 with Into the Metaverse NFT drop— a collaboration between Bored Ape Yacht Club founders Gordon Goner and Gargamel, Pixel Vault founder GFunk and influential collector gmoney — to welcome Adidas Originals to the virtual world. Since then, the brand has continued to grow and adapt, showcasing that a traditional web2 company can indeed compete effectively with Web3 natives. Formed in late 2022, adidas /// Studio also known as Three Stripes Studio is a unique unit within the iconic sportswear brand focused on […]
ApeCoin DAO Election Winners Announced
The community has voted, and the ApeCoin DAO election winners have been chosen. The new Special Council members are Capetain Trippy and Waabam_eth. The new Stewards are AllCityBAYC and tigerisfine. Members elected to the ApeCoin DAO can serve up to two terms at a time. The election officially concluded on June 28 at 6 p.m. PT. The race was dynamic, characterized by frequent and rapid changes in standings occurring daily, making it difficult to determine the prospective winner. What a finish! Congrats to @Waabam_eth and @CapetainTrippy who will join @nftgerry @BoredApeG and @veratheape as the first group of Special Council […]
Magic Eden Announces BRC-20 Integration
The NFT marketplace Magic Eden has announced that it will incorporate BRC-20 token functionality on its open-source secondary marketplace and creator launchpad, according to information shared with nft now. The announcement comes just two months after the platform introduced Launchpad for Bitcoin Ordinals, the protocol that allows NFTs to be traded on the Bitcoin blockchain. The update, which will go into effect at 8:00 pm ET on June 27, lets users collect BRC-20 projects directly. It also furnishes creators with the capability to release their own BRC-20 drops for minting directly on the platform itself. Expanding a nascent Web3 ecosystem […]
Web3 Ridesharing: 100 Tokenized Teslas Hit Vienna’s Streets
Can ridesharing bring Web3 to the masses? Eloop, a Vienna-based car-sharing service company, in collaboration with Web3 ecosystem Peaq Network, seem to think so. The pair have recently taken a step toward strengthening the intersection of blockchain and transportation by tokenizing a fleet of Teslas. Eloop has integrated blockchain-based self-sovereign IDs into just under half of its fleet of over 200 cars. The integration lets users own a fraction of the vehicle fleet and share the profits from daily ridesharing operations. Decentralized car ownership Eloop’s tokenization process is straightforward. When a user holds a token, they own a fraction of […]
Azuki Elementals FAQ: What to Know Before Minting
The highly anticipated Azuki Elementals mint is happening in less than 24 hours on June 27. The news about the new 20,000-strong PFP collection was made public on June 23 at Azuki’s “Follow the Rabbit” event in Vegas. During the Vegas event, Azuki holders were airdropped a locked Elemental that will be revealed after the sale. Additionally, all Azuki and Beanz holders were airdropped a Soulbound Token (SBT) called an “Elemental Chip” to commemorate the event. Here are some common questions and answers to ensure you have all the necessary information to navigate this exciting release. How will the 20,000 PFPs be allocated? […]