Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web. Yes, the exact same content. And no, it’s not a duplicate problem, providing you correctly publish content on secondary websites using canonicals. I’ll get into this in more detail later. Content syndication is something I do for a handful of clients; some don’t need it, others can’t handle the additional workflow. Those who use it can benefit from increased traffic, more eyes on the content, increased brand awareness, […]

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience. And I’m not the only one who feels this way. In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine […]

If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come back when you can dedicate more time to it. With social bookmarking, you can save those articles or resources you want to revisit in one central location. Let’s review: What is Social Bookmarking? How Social Bookmarking Works Benefits of Social Bookmarking Top Bookmarking Sites How to Use Social Bookmarking {{ sgMacro.render_ftSnippet({ header: “What is Social Bookmarking?”, content_type: “paragraph”, list: { items : [ “This is my first sentence about my post.”, “Now I […]

Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is wasted if your audience doesn’t know it exists. Content distribution is integral to your content strategy, if not the most essential part. This guide will equip you with the tools you need to distribute the content you create. By the end, you’ll be able to build a content distribution strategy that gets your content in front of — and consumed by — your audience. Today, social media plays a huge role in content distribution — […]