Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, landing page copy, and social media to our list. I’m glad we took the time to break this down early on, as it gave us a clear sense of who we were right from the start, rather than figuring out our services on the go. […]

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t understand Roblox. (If you’re scratching your head, don’t worry. By the end of this article, you’ll be able to pinpoint my age, like the label on a wine bottle.) In a world driven by content marketing, understanding how your target audience prefers to consume information is critical to getting your messages seen […]