Like, comment, share. This used to be the holy trinity of social media engagement, but savable content has emerged as a new contender in recent years. Think about it. What kind of things do you save? If you’re like me, it’s photos of people and moments you don’t want to forget, maybe a ticket stub from a concert, or a shell from your favorite beach. And, of course, we all try to save money and time. We save things we consider important — things we want easy access to in the future. The same rings true of savable content or […]

  Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what this means for content marketers. Table of Contents What is deep research? What is deep research useful for? Is deep research free? Who are the major players? Using Deep Research for Content Strategy What’s next? What is deep research? Deep research is a new AI […]