An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos. Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view. Read on to learn more about it. Table of Contents: What is Instagram Reels Play Bonus? Who is eligible for the Instagram Reels Play Bonus? How does the Reels Play Bonus work? How […]

Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services. While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there. When we […]

Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. What is the creator economy? The creator economy is where creators, from YouTubers […]

The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know: What is the creator economy? Social Media’s Role in the Creator Economy Platforms with Content Creator Funds and […]

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we’ll cover the average salary of content creators, what influences the number, and strategies to increase your salary. Table of Contents Content Creator Salary in 2022 What influences the salary of content creators? How to Increase Your Salary as a Content Creator Finding a Job as a Content Creator Content Creator Salary in 2022 The average salary for content creators in 2022 is $44,192 […]

More businesses and social media platforms are relying on digital creators to boost brand awareness, revenue, and engagement — making digital content creation popular among marketers and creatives. But what exactly is a digital creator and how can you become one? In this blog, we’re going to explore what a digital creator is, the difference between being a creator versus an influencer, and how to get started in content creation. What is a digital creator? How To Be a Digital Creator Find your niche. Gather the materials you need. Create. Set SMART goals. Get organized and on a consistent schedule. […]