Digital Marketing / 281 posts found
25 Women of Color Who Rocked B2B Marketing in 2021
The post 25 Women of Color Who Rocked B2B Marketing in 2021 appeared first on B2B Marketing Blog – TopRank®.
B2B Marketing News: Values-Driven Ads Gain Greater Trust, Podcast Engagement Rises, New Instagram Sharing Options, & Reddit’s IPO
People trust ads that talk about values, not products, finds Nielsen 89 percent of consumers place word-of-mouth as the more trustworthy form of advertising, followed by brand websites at 84 percent, while humor and brand values were seen as the top drivers of advertising response rates, with value-oriented ads gaining 10 percent from 2015 rates, according to newly-released Nielsen trust survey data of interest to digital marketers. The Drum Reddit files to take the company public Following a 200 percent year-over-year increase in ad revenue during the second quarter of 2021, Reddit has filed to move ahead with an initial […]
My Top Prediction for 2022 Digital Marketing Trends!
On Facebook, there are around 200 million small companies, each flailing their digital arms madly in an attempt to attract new customers. In such an oversaturated platform, it’s more and more challenging to stand out. So why not devote a portion of your marketing budget to a site that 80% of users regard as “an … The post My Top Prediction for 2022 Digital Marketing Trends! appeared first on Digital Agency Network.
B2B Marketing News: B2B Data Acquisition Strategies, Rising Social Privacy Concerns, Meta Brings WhatsApp To Its Workplace Platform, & The Role Of Timing In B2B Marketing
Which Contact Data Acquisition Strategies Are Most Effective for B2B Marketers? [Survey] 79 percent of B2B marketers have said that their website registration forms are the most effective customer and prospect data-gathering tactic, followed by 54 percent who said content downloads from dedicated landing pages, and 47 percent who said in-person events, according to recently-released survey data. MarketingCharts B2B sellers deal with challenges of online customer experience Half of B2B sellers see budget and supply chain improvements as the largest challenges they’re likely to face in 2022, with 47 percent noting that data management will be among their top issues […]
Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts
Search marketing has morphed and grown in numerous ways throughout 2021. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn thoroughly, but to also offer insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us. We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog covering the state of search marketing — which will celebrate its 19th year in 2022. To help our blog community grow its […]
Is Your Startup EAT-Ing Right and How Can You Make Sure?
It’s the first month of the new year and you may be making lifestyle changes in way of a resolution, things like exercising more or eating right. Did you know the same can be applied to content marketing for your startup? It’s true, perhaps not exercising more, but making sure your startup is EAT-ing right … The post Is Your Startup EAT-Ing Right and How Can You Make Sure? appeared first on Digital Agency Network.
Top 6 White Hat SEO Techniques To Drive More Traffic In 2022
Whether you’re making a website for fun or you’re doing it for your company, finding out that search engines don’t recognize your website can be frustrating. If a search engine won’t display your website on their results pages, there’s a huge chance that you won’t have any visitors to your site. This is especially true … The post Top 6 White Hat SEO Techniques To Drive More Traffic In 2022 appeared first on Digital Agency Network.
Broadcast Your B2B Marketing with a Brand Voice that Rings True
Last month, the sports world mourned the loss of John Madden, an iconic broadcaster who – for many of us – became the voice of NFL football. Overshadowing his illustrious career as a head coach, which included a Super Bowl victory, Madden is best known as a legendary color commentator – likely the most recognizable and beloved in the history of football, if not all of professional sports. What is it about Madden that made his voice and narration so resonant with fans? If you read through some of the various tributes to emerge since his passing, a few recurring […]
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts
Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for advertising and analytics — one of several findings of interest to B2B marketers contained in recently-released Dun & Bradstreet study data. MediaPost Oracle to Buy Cerner in $28B Health Care Play Oracle has announced that it will acquire medical records firm Cerner for some $28.3 billion, a move that will bring a vast expansion to Oracle’s health care segment and bolster the reach […]
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories. Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the […]