Digital Marketing / 277 posts found
14 Crucial Branding Mistakes to Avoid
If you’re a start-up or small business, you might be caught up with customer acquisition, sales, overhead costs, and other technicalities. As a result, you may end up putting your branding initiatives on the back burner. Without a proper branding strategy, you could risk selling and marketing products without a clear vision of who you […]
What’s In Metaverse for Digital Marketing and Brands?
Metaverse marketing allows brands to maximise their creativity and reach their target audience most attractively. That’s why brands are turning their faces to the metaverse for digital marketing one by one. Even though it seems to be a sudden hot topic, the concept has been around for a long time. Years ago, when my friend … The post What’s In Metaverse for Digital Marketing and Brands? appeared first on Digital Agency Network.
4 Best Website Builder Tools for Food & Beverage Industry
Do you need a website where you can take online orders or a place just to share information about your restaurant? Maybe a platform to make online reservations? Whatever your answer is, it is clear that you need a restaurant website builder solution. According to the survey, 80% of the U.S. population said they are … The post 4 Best Website Builder Tools for Food & Beverage Industry appeared first on Digital Agency Network.
How to Elevate Your B2B Marketing Career: Advice from Execs at Top B2B Brands
As the talent that drives the B2B marketing world re-evaluates the meaningfulness, purpose and balance of their work and personal life, many B2B brands are also working hard to elevate how they do business. From creating better marketing experiences for customers to improving the employee experience, connecting the work to a purpose that is about more than profits and revenue is increasingly important. But here’s the thing, it’s always been time for B2B brands to think and act on opportunities to improve opportunities for the people that power the company from front line workers in customer call centers to engineers […]
What Cannes Lions’ New Creative B2B Award Categories Mean For Marketers
The venerable Cannes Lions International Festival of Creativity has been around in one form or another since the 1950s, offering brands worldwide the opportunity to showcase their top marketing work and advertising talent. They haven’t had specific B2B marketing awards, however. Until now. What do B2B marketers need to know about the new Creative B2B Lions, which will launch during Cannes Lions 2022 this summer? Let’s explore what’s on tap with the launch, and what B2B marketers and other creative professionals can look forward to learning from the new B2B awards portion of this preeminent event. Welcoming The Creative B2B […]
What Does Work-Life Balance Mean at Growth Rocket?
One of the core values of Growth Rocket (GR) is “Grow or GTFO.” Over the past year that I’ve been a writer here, I’ve realized that real growth happens by taking a step back. Just like muscles in our body, we must learn when to rest before we get back to work. At GR, we […]
How to Improve Your Google PageSpeed Insights Score in 2021
By the words of Google, speed equals revenue. If you have a slow-loading site, visitors will bounce faster than you can say “conversions.” The speed of your website will have a direct impact on your SEO and conversion rates. After all, a sluggish website increases the likelihood of people bouncing from your page. In fact, […]
B2B Marketers: It’s Time to Make Inclusive Language a Priority. Here’s How.
If you’re in the business of marketing, I don’t need to tell you that words have power. They have the power to influence. The power to endear. The power to alienate. If you’re in the business of marketing, I don’t need to tell you how undesirable that last effect is. It’s the risk today’s brands are running if they fail to make inclusive language a priority. The words used in content and communications speak volumes about a company’s values. Following a few simple guiding principles can make a big difference in projecting a brand culture and community that are welcoming […]
How to Know If Your Company Needs a Training Specialist
There’s no doubt that human capital is the most valuable asset for any business. If you want your company to thrive, you’ll need to ensure that your staff develops constantly and has all the necessary competencies for success. And it is training specialists who will help you with that by being responsible for your team’s … The post How to Know If Your Company Needs a Training Specialist appeared first on Digital Agency Network.
Why Agencies are Scrambling for Web Accessibility
Diversity, equity, and inclusion are increasingly a priority for businesses. It’s no wonder then that web accessibility has become a staple offering among agencies of all sizes. The internet is an indispensable resource integral to every facet of our lives. It’s used for everything from reading the news, to shopping, to communication, to work and … The post Why Agencies are Scrambling for Web Accessibility appeared first on Digital Agency Network.