Digital Marketing / 292 posts found
5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
Can seemingly minute marketing maneuvers combine to make a truly monumental impact? When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes. These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories. Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the […]
B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational
Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA Are Brands Investing in Social Media Communities in 2022? We Asked 1,000+ Marketers [HubSpot Survey] 51 percent of global […]
24 Best Digital Marketing Tools for Small Businesses
If you’re a small business looking to expand, you’ll need to go beyond simply getting customers through your door. Real business growth takes place when you reach out to the huge marketplace of customers online — and you can only get there if you spend your time and money on digital marketing. The number of […]
What is the Buyer’s Journey?
The wealth of information on the Internet has made buyers more informed than ever before. Before making a purchase, they’re taking on a more active role in sales conversations, steering clear of aggressive and inauthentic sales tactics. That said, your business will need to adapt to the changing times and communicate with empathy to encourage […]
Three of the Biggest Opportunities to Elevate B2B Marketing in 2022
Even if 2020 and 2021 didn’t throw buckets of uncertainty, accelerated digital transformation and massively shifting buyer behaviors and expectations on marketers in the business to business world, B2B marketing is not without challenges. From “boring to boring” to woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar. For example, 90% of B2B companies feel their customers completely believe in and rely upon their commitments, but in the professional services industry only 67% believe that. It’s even lower in the financial services industry at 57%. Forrester I think you’ll agree […]
10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them)
A solid Google Ads Strategy is great for boosting leads and sales. With transparent and instantaneous results, the benefits can be plentiful. This is a digital marketing strategy that can bring great results with patience and care. That’s why Google Ads should be an important part of your marketing strategy. But before you rush into … The post 10 Google Ads Strategy Mistakes That Will Put You Out of Business (And How to Fix Them) appeared first on Digital Agency Network.
Who Is the New B2B Buyer and How Do You Connect with Them?
We all know that Millennials are out-of-control college kids doing shots on Spring Break. And Gen Z are the 10-year-olds currently being raised by TikTok, right? Hold onto your hats: The youngest Millennials are in their late-twenties. The oldest Gen Zs are 25 — that means they’re out of school and in the workforce. These two demographics are the fastest-growing cohort of B2B buyers. And they don’t think like Boomers or Gen Xers. So how do B2B marketers reach these mysterious digital natives? Here are a few pointers. How to Connect with the New B2B Buyer You don’t need the […]
11 Clever Fall Marketing Ideas to Engage with Your Audience
What’s not to love about fall? It’s the season for cooler weather, warm-colored leaves, football games, festivals, and pumpkin spice lattes. Autumn also takes everyone a step closer to the busy end-of-the year holiday season. With so much going on, fall can be a great time to grow your business. It’s your chance to win […]