Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to make impulse purchases. Sound manipulative? Shoppers enjoy the benefit of getting a product they want at an irresitible price. Countless ecommerce retailers use this promotional pricing strategy to generate sales with plenty of success. In this post, you’ll learn everything you need to know about creating profitable flash sales and see examples from real ecommerce brands. To illustrate the effect of a flash sale, let’s take a look at one example. Let’s say an artist who you […]