Forms / 7 posts found
Mobile Form Design: A Beginners Guide to Converting Mobile Users
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive experience that gets them to seamlessly fill up the form and continue with their day. In this guide, we’ll review the most effective ways to do just that. Here, you’ll learn how to design mobile forms that are not clunky or misaligned, but that help […]
Email Capture: 7 Surefire Ways to Acquire Email Leads in 2022 [+ Tools]
Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar lead magnet and pop-up forms. This blog will cover: What Is Email Capture? 7 Email Lead Capture Strategies to Use in 2022 7 Email Lead Capture Tools to Use in 2022 1. Ask, “What’s in it for me?” While every company in every industry may have a different tactical implementation to capture email leads, at the core of every strategy […]
10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot […]
How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product. Ultimately, a form is often the fastest and […]
Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. The question is, do pop-up form work? We’ll cover that and more below. What is a pop-up form? Pop-Up Triggers Do pop-up forms work? Tips for Crafting High-Converting Pop-Ups What is a pop-up form? A pop-up form […]
Web Forms: The Ultimate Guide
Are you one of the 266 million people who shopped online in the U.S. last year? If yes, there’s a good chance you’re familiar with web forms. Not only do you use web forms to receive information, goods, and services from online stores, but they’re also crucial for the businesses that create them and embed them on their sites. Marketers use web forms for a number of reasons — to complete an order, keep track of a customer’s personal information, or collect lead information. And web forms can have a powerful impact on a business. 28% of marketers say the […]
29 of the Best Form Builder Tools for 2022
You’ve heard it before – forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. If you’re looking for the best online form builders, we’ve compiled a list of the top 30 currently available. Plus, discover the steps to create an online form. Before we dive into the best form builder tools for 2022, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make […]