The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about what AI can do, followed by frustration about what it actually delivers. “It writes great emails,” they tell me. “But are they converting?” Not really. “It can research prospects in seconds.” Great. But is it finding the right ones? Usually not. The gap between AI‘s impressive output and the business outcomes we actually need has never been clearer. At HubSpot, we have an opinion on why this gap exists. It’s […]