Internet Marketing / 2961 posts found
Bud Light Tries to Overcome Controversy with A New Ad
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her photo on it that read “Cheers to 365 Days of Being A Woman” as a nod to Mulvaney’s “Days of Girlhood” TikTok series that documented her transition. Since going live, the ad drew criticism from conservative audiences, with some social media users posting footage of […]
12 Local Search Developments You Need to Know About from Q2 2023
Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This quarterly installment here at Moz will keep you up-to-date with the most important local search developments of the past three months. Let’s dive right into this summery swimming pool of changes and opportunities! 1. A first peek at local search in Google’s SGE I was graciously invited to access Google Search Labs, and […]
10 How-To Videos That Really Work (And Why)
How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it. We found that of the 91.9% of internet users who enjoy watching videos, 31.3% want how-to videos, and 29.8% want educational videos. In this post, we’ll explain why how-to videos are so popular and include 10 examples to inspire your next video marketing campaign. How-to Video Searches Are Popular How-to Video Examples Best How-to Videos How-To Video Searches Are Popular As mentioned, how-to videos are popular because they visually show users how to complete tasks. However, […]
Immutable’s Gods Unchained launches on Epic Games Store
The trading card game, which features NFT cards, will now be available to Epic Games’ 230 million customers.
Faroe Islands postal service issues NFT-embedded stamps
The postal service of the autonomous territory of the Faroe Islands has become the latest national postal service to issue a collection of NFT collector stamps.
How NFTs help to empower Ukrainian artists and preserve fragile art — Q&A with CityX
Russia’s war in Ukraine threatens to destroy its art. This startup uses NFT technology to protect and preserve priceless artifacts from conflict zones.
German intelligence service launches dog-themed NFTs to fetch cyber talent
Nearly 1,000 NFTs have been put on Ethereum by Germany’s Federal Intelligence Service in its quest to recruit blockchain talent for the agency.
How to Perfect Your Resume Headline (+Examples)
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide, we’ll share everything you need to know about resume headlines, from what they are to how to craft the perfect one. We’ll also discuss 25+ examples and dive into what makes each shine. Whether you’re a fresh-faced graduate or a seasoned expert, this step-by-step guide will help you create a winning headline that sets […]
16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Small businesses are the lifeblood of America, and those owned by LGBTQ+ entrepreneurs make a hugely positive impact. According to a 2022 report by the NLGCC, National LGBT Chamber of Commerce, LGBTQ-owned businesses contribute over $1.7 trillion to the U.S. economy and support over 33,000 jobs annually. […]
The MozCon 2023 Final Agenda Has Touched Down!
It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night Owl pricing is on until June 30, and tickets are just $999 […]