Internet Marketing / 3187 posts found
A Beginner’s Guide to Data Flow Diagrams
Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring out which habits led to success and which didn’t, they improved their efficiency and productivity. But implementing a process into a business, department, or even a team is a completely different animal than honing your personal process. With so many moving parts, how do you track and refine each aspect of your business process? Data flow diagrams provide a straightforward, efficient way for organizations to understand, perfect, and implement new processes or systems. They’re visual representations of your system, […]
KFC Reminds Us of the Importance of Culturally Sensitive Marketing
In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It’s Finger Lickin’ Good. Latest campaign, I couldn’t be more proud!! pic.twitter.com/ktmN5TrHOS — Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the images featured Black people eating fried chicken and feed into harmful stereotypes. Upon receiving the pushback, Akhtar took to X to […]
13 Best Portable Apps in 2023
Downloading and installing software is tedious. Portable apps solve that problem. These tools run on a computer without installation. These apps can help you switch between your work and home computer and handle projects from different devices. They allow you to work on the go if you can’t install software on public computers. Plus, these apps won’t bog down your device. Whatever the reason, portable apps can also come in handy in many other situations. Check our list of the best portable apps for every device and browser. But first, let’s address the big question. Are portable apps safe? Like […]
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like “How to create a social media strategy” might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot. Which is an alarming thought. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Fortunately, HubSpot’s SEO team has taken some of […]
August 18 Algo Update: The Cyclone Before The Storm
Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far). While it’s easy to lump this volatility into the August Core Update, we recorded a distinct and probably unrelated event — a massive drop in indented results on page-one SERPs. Indented results drop 50% An indented result in Google is any organic result that’s grouped under another, higher-ranking result from the same domain. For example, below is a screenshot of a search for “Excalibur” […]
Copywriting 101: 15 Traits of Excellent Copy Readers Will Remember
Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s toasted” — to differentiate the brand from its competitors. Now, we definitely aren’t advocating for smoking cigarettes (or many of Draper’s health choices). But fictional or not, you can’t deny the memorability and catchiness of that tagline. It’s easy to […]
25+ Web Design Statistics that Are Essential to Know in 2023
Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? That happened to Swiss Gear after The Good executed the conversion audit and implemented changes to the website design and content upon the findings. So, gear up with the latest handpicked data on web design and analytics to benchmark your site’s performance. After all, the world is crowded, with over 1.5 billion websites to date. Web design is where you can stand out to grab a bigger slice of the market share pie. Web Design Statistics Mobile Web Design Statistics 1. […]
Why Should SEOs Measure Brand? — Whiteboard Friday
In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday. I’m Tom Capper, Senior Search Scientist at Moz. Recently at MozCon we launched a new metric, Brand Authority, and in this Whiteboard Friday I just want to briefly explain why we think this is important, why we think that going forward SEOs are going to care more and more about measuring brand. Why SEOs should care This is something […]
What Is YouTube CPM? [+ Why It Matters]
YouTube is a powerful advertising platform with over two billion monthly active users. As a creator, this means you have numerous opportunities to earn money. Understanding YouTube CPM is key to unlocking its potential. CPM, Cost per 1,000 Impressions, is a vital metric that determines how much advertisers pay to reach viewers through your videos. It’s commonly used across various paid media platforms to describe the advertising expenditure per 1,000 individuals reached by the ad. By maximizing your YouTube CPM, you increase your earnings and demonstrate the value of your content. In this article, we‘ll explore what CPM is, how […]
Merge Cells in Excel in 5 Minutes or Less
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet. One is knowing how to merge cells in Excel. Whether you’re planning blog articles for the upcoming quarter, creating an email list for a targeted campaign, or designing SEO-friendly Google ads, merging cells is a […]