Internet Marketing / 3084 posts found
Easy to Implement Tactics for Local Link Building — Whiteboard Friday
Google’s local algorithm demands different tactics for link building. And even if you don’t need local SEO, local link building strategies can still give you a different perspective and improve your work. In today’s episode, Greg walks you through some of these strategies. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription ♪ [music] ♪ Howdy, Moz fans. I’m Greg Gifford, the COO of SearchLab Digital, and I’m back to do another Whiteboard Friday. Today we’re talking tactics for local links. Get it, huh? The important thing to remember is that […]
12 AI Tools to Help You Grow Your Blog
OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days. But what about real-world uses for AI? How can marketers begin to use AI to solve actual problems they have? All the speculation and theory are interesting. But at the end of the day, marketers have KPIs and business goals to meet. Turns out, there are AI tools that can help you get […]
The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character […]
How to Create a Killer 5-Minute Presentation
Developing and delivering a five-minute presentation seems an easy enough task at first — until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there’s less time to get your point across, every second counts more, and there’s no time for improvisation. While short presentations can be unexpectedly challenging to create, when done correctly, they can be more impactful than longer presentations. Five minutes is just enough time for you to present a compelling narrative about one topic, without any filler or fluff. The time limit forces you to […]
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. The benefits of branding can range from helping you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding can bring other benefits, including opportunities for different audiences to engage with your brand. In this post, you’ll discover the advantages of generating brand individuality for your business and the benefits of co-branding with a partner. Table of […]
TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality. If you don’t, you could enter a market that doesn’t have a large enough market size to convince investors to back you, or you could set an unrealistic revenue goal for your business and burn your employees out. To help you avoid these issues, we’ve put together a guide that’ll teach you exactly how to calculate your industry’s total addressable market, serviceable addressable market, and […]
WordPress SEO: The Ultimate Guide
Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. Having your website appear at the top of a search engine results page (SERP) is something you can achieve if you spend some time optimizing your site. By investing in WordPress SEO and implementing tried-and-true techniques, you can stand out from the competition and garner more traffic. What is […]
How Social Media Can Supercharge Your SEO
When working in social media, it can feel like you exist worlds away from SEO. And as an SEO, social media may feel like something that isn’t quite relevant in your day to day. But as with all things marketing, both of these digital marketing tactics have the potential to boost collective success. As a Social Media Manager, I’m here to tell you how you as an SEO can collaborate with your social media team in order to help supercharge your SEO efforts. What is a social media strategy? A social media strategy is a document that outlines your organization’s […]
Social Media Analytics: The Ultimate Guide
With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn’t enough; marketers need to use social media analytics to ensure they post content with the highest ROI. Social media analytics and reporting give your business the best chance to produce engaging content that positively impacts your bottom line consistently. Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success. Here’s a list that explains the importance of social media […]
The Ultimate Guide to Hiring a PR Agency in 2023
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it’s hard to make time for brand awareness and media management. That’s where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” […]