Internet Marketing / 3029 posts found
How to Use Digital PR to Improve E-E-A-T Signals
If there is poor quality information being served up in the SERPs, Google will have a big problem: Users will stop searching, and this hits Google where it hurts — in their advertising revenue. So it makes sense that Google is keen to push forward authoritative and trustworthy sites when it comes to ranking in the results. Towards the end of 2022, Google updated three key areas of the algorithm that it uses to judge where it ranks websites within search engine results pages. The helpful content update, link spam update, and E-A-T — which is now known as E-E-A-T. […]
6 Ways to Earn Trust From Consumers Who Share Data With Your Brand [Data]
In 2023, having the right data can make or break your brand. But, for good reason, consumer data is harder than ever to get. As data privacy regulations continue to tighten and third-party data channels are phased out, just 29% of consumers say they trust brands with their data. While businesses should want the data of prospects and customers to be protected, some of the excess analytics that companies once used to pinpoint behaviors and preferences of target audiences will become inaccessible as we enter a more privacy-first world. Today, more than ever, it’s up to brands to gain consumer trust, […]
Consumers Spend 3+ Hours on Social Media Daily: What They’re Doing on Each Platform [Data]
Have you ever been hypnotized by social media? According to our recent Consumer Trends survey, users of it spend an average of three hours a day there. It’s easy to fall into a social media trap, filled with endless distraction. One minute you’re checking a DM and the next thing you know you’ve spent an hour watching videos of corgis playing fetch. But, it does make you wonder what consumers actually do while spending all that time on social media. And — as a marketer — you’re likely going a step further by asking: “What’s my target audience doing […]
Social Media SEO: 10 Social Media Strategies to Boost SEO
Often, social media and SEO conversations happen separately. Social media is meant for building relationships and engaging with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets of inbound marketing can work together to amplify the results of each other. In this blog, you’ll realize that compromise is in sight. This guide will help any marketer integrate their efforts across both platforms. Below we’ll cover the following topics: Now you know the difference between social media and SEO. So, let’s dive into social media SEO. What is […]
10 Types of CTAs You Need to Have on Your Website
There’s no one-size-fits-all solution for calls-to-action (CTAs), especially when you have multiple audiences perusing your website at any given time. Visitors, leads, customers, and promoters are likely to visit your site, so you’ll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I’ve put together a list of CTAs to use for each audience. But before we get into that, let’s discuss what a CTA is. Without a CTA, potential leads and customers may struggle to find the correct path to buy a […]
How Content Is Evolving Thanks to AI — Whiteboard Friday
There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day. “The wonderful world of AI is changing rapidly. ChatGPT4 is driving even more improvements in the output from the technology and the space continues to take off,” says today’s host, Ross Simmonds. “The best piece of advice that I can give anyone looking to use AI in their marketing workflows today is to take the time to plan and create a culture where embracing the evolution is not only embraced but also celebrated. The future is here.” In this video, […]
New Trump NFTs sell out on day one
“There are no refunds. All sales of Trump Digital Trading Cards are final,” developers wrote.
NFT app Rebase co-founder denies going ‘rogue’ as alleged in suit by partner
An apparent business partner of Rebase’s co-founder claims that he was pushed out of the firm and funds he owned were moved from a joint crypto wallet.
How to Clean Up Your Desktop Icons for a Productive and Streamlined Workstation: 10 Helpful Tips
Digital clutter can leave you feeling stressed, make your devices slow, and create roadblocks throughout your workday. That’s why it’s essential to maintain a clean desktop. If your digital space is organized, you can quickly accumulate important documents, projects, and pictures. This can be especially helpful if you use the same computer for both your professional and personal life. The good news is that keeping your computer’s desktop clean and organized is easier than it seems. This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips […]
How to Build a Market Development Strategy [Free Planning Templates]
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in many ways — such as increasing advertising budgets, expanding sales teams, and investing in product development. However, one often overlooked way to strengthen your gross sales is a purposeful and expertly executed market development strategy. In this article, we’ll explain what market development is and how you can employ it to grow your business. […]