Internet Marketing / 3298 posts found
16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel
Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. 1. Try it free for [TIME]. The word “try” is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable products or apps. Many SaaS companies or service providers use this CTA. […]
Why Your ChatGPT Prompts Aren’t Working (And How to Fix Them), According to HubSpot’s SEO Team
There’s a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect. It’s too broad, too long, too bland, or misses the mark entirely. This often happens when we don’t know how to ask, in AI-terms, what we want. In other words, the output is only […]
6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]
Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal the steps bloggers, […]
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within your company. There are a lot of similarities between SEOs and UX designers, and we often have the same goals. How can we work to understand more of the UX designers’ priorities and help to communicate our priorities to them? Learn all about how SEOs and UX designers can work better together in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, […]
Product Videos: 10 of the Best Promotional Product Videos Ever
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy […]
32 Free Advertising Tips for Your Small, Large, or Local Business
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. Thankfully there are plenty of avenues for online free advertising. It can be frustrating when your budget dictates how many people your business can reach. We’ve compiled some free and inexpensive ways to promote your local business: How to Advertise a Local Business How to Get Free Advertising How to Advertise on Google for Free 1. Use Google My Business to optimize for local search. One of the most […]
Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an ad or working with influencers isn’t the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent […]
How to Get More Local Business Reviews from Travelers
Image credit: JPreisler.com Call me a hopeless romantic, but I delight in extending the enjoyment of travel by writing reviews of the places I’ve been after returning home. It’s almost like typing a mini travelog, remembering the new experiences, for good or not-so-good, I had along the road. I know that when I write a positive review of a local business or public amenity, it will give a lift to online reputation, rankings, and revenue. If I write a judicious critique of something that wasn’t so great, it can help business owners make improvements that should build up their metrics […]
The 24 Best Motivational Speeches Our Employees Have Ever Heard
It was halftime during one of my 7th-grade football games. And we were losing 14 – 0. With our knees planted in the grass, my team was quietly huddled, drenched in sweat and defeat. Suddenly, it was game over. That’s when our assistant coach burst into our circle and shattered our pity party, delivering one of the best motivational speeches I’ve heard to this day. I can’t directly quote him because he said some inappropriate things for a blog post (and, in hindsight, probably for a bunch of 13-year-olds too). The point is he harnessed the power of words to […]
How to Conduct a Competitor Analysis — The Complete Guide
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis? Imagine a competitor analysis as if you were going snorkeling in your competitor’s SEO ocean. You get to explore how they’ve set up their SEO strategies and […]