Internet Marketing / 3185 posts found
Parts of a URL: A Short Guide
If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about. There are several URL parts, and they’re discreetly important for optimizing your site’s user experience (UX) and SEO. To help you develop a concrete understanding of every part of a URL, let’s explore each of them in detail. Below is an illustration of the basic […]
Meet Our MozCon 2023 Community Speakers
Major high fives and fist bumps for each and every person who took the time to submit pitches for this year’s community speaker spots! With only two open community speaker spots, and hundreds of pitches ranging from how to grow your career as an SEO to all manner of AI and ChatGPT-related entries, the competition was unusually tough which, in its own right is a massive indication of many incredible things to come for the future of our industry and industry events. Our selection committee read, watched, and researched, whittling things down to a shortlist of top contenders, and then […]
How to Use vlookup in Google Sheets
vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you’re a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re more familiar with Excel and want to know how to execute this formula in Google Sheets. Either way, you’ll find step-by-step instructions and useful tips below to make sure you’re using the vlookup function correctly and retrieving accurate results from your dataset. Table of Contents […]
How to Use Arrays in Google Sheets
Google Sheets is a powerful tool for managing and analyzing data, but as your spreadsheets become more complex, you may need more advanced tools to perform calculations and analysis. Arrays are one such feature. This function in Google Sheets allows you to perform complex calculations across multiple cells or ranges of cells. Using arrays in Google Sheets can be daunting for beginners, but with a little practice, they can be a game-changer for managing and analyzing data. In this blog post, we’ll take a deep dive into how to use arrays in Google Sheets, from basic formulas to more advanced […]
10 AI Tools to Streamline Your Social Media Strategy
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers. Fortunately, social media AI tools have emerged as powerful solutions that can streamline the process and enhance overall performance. In this blog post, we’ll introduce you to 10 cutting-edge social media AI tools that can help you optimize your social media strategy, boost productivity, and drive positive ROI. From social listening and analysis tools to AI-powered content creation platforms, these tools can help you gain deeper insights into your audience. So, let’s dive in and discover how these innovative AI tools can […]
AI Ethics: How Marketers & Advertisers Should Navigate Them
Artificial intelligence is being introduced to more users every day — using it to shuffle through music, write strategic plans, make images or art, and improve our lives and business. But many people don’t entirely trust it. Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we’ll discuss AI ethics and how ethical decision-making can improve the technology. But if you’re in a pinch, jump to the information you need. What are AI ethics? Why are AI ethics important? Biggest AI Ethical […]
8 Lessons We Learned from These Famous Rebrands [2023 Edition]
Rebranding can be daunting, but it can improve your brand recognition and help you gain a larger following — and we’ve seen it done right by some of the biggest names out there. In this blog post, we will explore some of the most notable famous rebrands and what marketers can learn from them to apply to their own businesses. Whether you’re looking to rebrand your business or for inspiration to take your brand to the next level, these rebrands offer valuable insights into what it takes to refresh and modernize a brand successfully. 1. Meta In October 2021, Facebook […]
50 AI Prompt Examples for Marketers to Use in 2023
As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems. It’s a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand. In this article, we’ll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you’re short on […]
How E.l.f. Saw A 49% Increase in Sales by Focusing On Gen Z
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is there anything more satisfying than getting a great deal on a more affordable version of a popular product? Fans of the beauty company e.l.f. don’t seem to think so. Founded in 2004, e.l.f. (an acronym for eyes, lips, and face) was created to offer high-quality cosmetics at a low cost. At the time of its launch, most of e.l.f.’s products cost between $1 to $3. In its first decade, the company experienced a period of steady […]
5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]
As customer behavior constantly changes, marketers face an ongoing challenge to keep up with their audiences. Personalization and need fulfillment are essential to the success of any marketing campaign, and failing to understand what your customers want could result in lost revenue for your business. Marketers must stay in touch with evolving customer behavior and preferences to ensure their campaigns resonate with their customers. In this blog post, we’ll highlight the top challenges marketers face in understanding audiences from HubSpot’s very own 2023 State of Marketing Report to provide data-driven tips for overcoming them. Challenges Marketers Face in Understanding Audiences 1. […]