Internet Marketing / 3324 posts found
What the Prolonged Reddit Blackout Could Mean for Marketers
Reddit is in a standoff with some of its users. The platform announced plans to limit access to its API for third-party developers, charging for access to data. The decision to charge is an effort to increase profitability for the platform, which is preparing for a potential IPO. However, the change could further derail the company’s ability to go public. According to some volunteer moderators (who are critical to Reddit’s operating model), the change will price out third-party applications that help them facilitate conversations on the platform. In response, over 8k subreddits have become private since June 12, essentially going […]
16 Email Marketing Benefits Your Marketing Team Must Know
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, […]
7 Visual Hierarchy Principles for Every Marketer
Ever click on a website, take one look, and say, “Hm, that’s going to be a no,” and look for the exit button? For me, it’s usually because of three reasons: the site looks outdated, crowded, or hard to navigate. This is why visual hierarchy is so important in web design, as a bad website can keep visitors from gaining interest in your brand. Here’s an easy guide for understanding the key design principles of visual hierarchy to draw your audience in, keep them engaged, and generate conversions. Table of Contents What is visual hierarchy? What constitutes bad visual hierarchy? […]
How and Why You Should Create Informational Content with POVs
Informational SEO content, by itself, only drives traffic. It’s the ideas you put inside that determine whether it’ll drive anything else besides that (say, conversions, revenue, etc.). But unless you’re a media outlet where the goal is to get views and clicks for ads, you don’t just want traffic. You want your content to persuade your readers to do something — whether it’s to sign up for a product trial, buy your product, or contact you for a consultation. That’s where points of view (POVs) come in. We’ll go into more detail about how POVs help your informational content drive […]
How to Monetize Your Brand’s Blog in 2023, According to HubSpot’s Blog Leaders
Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how. There’s no exact formula to start making money, but there are strategies you can start experimenting with to see what works best for your content, your business, and your audience. Below, we’ll dive into some of these ideas and get advice from HubSpot’s own blog leaders. Don’t have a blog yet? No sweat. HubSpot’s free blog maker can get you started on your content journey with a custom […]
11 AI Video Generators to Use in 2023
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign. Pictory Synthesia HeyGen Deepbrain AI Synthesys InVideo Veed.io Elai.io Colossyan FlexClip Wave Video Best AI Video Generators Below are some of the best AI video-generating platforms for marketers and creators at all […]
10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools
At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach $126.5 billion by 2031, growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai and ChatGPT, and a few of their alternatives. At a glance, today’s AI content tools might seem pretty similar. But, there are a variety of factors to consider, including the types of content they specialize in, versatility in generating different pieces of content, UX, and price. In this blog post, we will go over […]
NFT platform Enjin forks Polkadot parachain Efinity to new mainnet
Enjin chief technology officer Witek Radomski said the new blockchain aims to promote creativity by facilitating the easy and affordable creation and distribution of NFTs.
Web3 is transforming the music industry — Here’s how
As blockchain technology breathes new life into the creative industry, this platform is pioneering the engage-to-earn model for artists and fans.
Nifty News: Kraken NFT exits beta, Coinbase’s ‘Stand with Crypto’ gains support, and more
A Bitcoin inscription service aims to compete with Ordinals by offering smart contracts and larger file sizes.