Internet Marketing / 2954 posts found
The Mozbot Mashup: Roger Explores the World of Generative AI Imagery
AI image generation has taken big leaps forward in the last year. It’s fun to play with. It’s a little bit weird. It can produce some mind-blowing results — and often laughable ones. But is it useful in a marketing context? We decided to find out, and our valiant SEO robot, Roger, was volunteered to be our first test subject. Don’t worry, he was cool with it. He was actually pretty excited to have a machine intelligence to engage with, after spending so much time doling out SEO knowledge to us simple humans. Training the model AI imagery tools like […]
Do Blog Posts Actually Lead to Purchases? [New Data]
Our 2023 Marketing Trends Report shows that 29% of marketers use a website or blog to attract and convert leads. The enduring importance placed on blogging isn’t shocking. Blogs are integral to most digital marketing plans because they can: Boost SEO Improve overall site traffic and a brand’s online presence Help prospects learn more about your industry, brand, product, or service However, starting and running an effective, traffic-generating blog requires much time and energy. Plus, if you’re a marketing manager on a tight budget, you may wonder, “Will blog posts actually lead to purchases?” To answer the question, here’s some […]
How TikTok Is Evolving From Social Media App to Entertainment Platform
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. TikTok is one step closer to being an entertainment app. An example of this transition is its recent collaboration with Snoop Dogg. In early 2022, Snoop Dogg acquired Death Row records becoming the owner of the infamous label’s catalog of music. A few months later, he announced he was removing the catalog from major streaming platforms with the intention of re-releasing it on his own entertainment app. Though the status of his app is unclear, in 2023 […]
Binance’s AI-powered NFT generator hits 10K mints in 2.5 hours
In the limited beta, Bicasso was taking user-submitted profile pictures and turning them into a work of digital art in seconds.
HyperPlay game aggregator alpha launched, features in-built Web3 wallet
The game aggregator will allow users to link their Web3 wallets to various games through crypto wallet provider MetaMask.
Whale sells 1,010 NFTs in 48 hours: Nifty Newsletter, Feb. 22–28
NFT whale Machi Big Brother sold off 1,010 NFTs in 48 hours in what some dubbed the “largest NFT dump ever.”
Flip the script: This digital collection is making a real-world impact
Web3 provides creative freedom for content creators by giving deeper access and involvement to their audiences.
How These 3 Content Creators Turned a Side Hustle Into a Full-Time Gig
Content creator is a job title that didn’t exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it’s easier than ever to create, share, and monetize content — flipping the “starving artist” trope on its head. And with massive demand for original and engaging content, there’s never been a better time to jump in. Of course, turning a side hustle into a full-time gig is no easy feat. After all, creating content is just one small part of the equation. You also need to engage in community […]
4 AI Controversies Marketers and Brands Should Avoid
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind. The Pros of AI in Marketing Before we get into AI’s drawbacks in marketing, we must look at the positives. One helpful aspect of AI is that it […]
Nifty News: Dan Harmon’s NFT show set for season 3, NFT-friendly Square Enix CEO steps down and more
Square Enix’s NFT-friendly CEO is stepping down, but it may not impact the firm’s NFT plans, and Disney-backed Baobab Studios’ first NFT drop sells out.