Internet Marketing / 2954 posts found
The Ultimate Guide to Instagram Stories Ads in 2023 [+ New Data]
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily active users, Instagram Stories is an undeniably powerful opportunity to connect with new audiences. And, if you’re not using Instagram Stories as a marketing tool, you should be. In fact, Instagram reports that of the 500 million accounts using Instagram Stories, one-third of the most viewed stories come from businesses. I can personally attest to the power of Instagram Stories to incentivize purchasing decisions. For instance, the other day I was mindlessly scrolling through Stories […]
Podcast SEO 101: How to Rank Higher
40% of podcast listeners use an in-app search bar to discover new podcasts. The trend is clear: if you want more reach, you need to optimize your podcast for search. One way to get there is with podcast SEO. Think of it as invisible levers you can pull to boost your ranking and drive more traffic to your podcast. In this post, we’ll cover how to optimize your podcast for Spotify, YouTube, and search — plus uncover how to find great topics for your next episode. Table of Contents How to Optimize a Podcast for Spotify How to Optimize a […]
Snapple Invites Customers to Generate Real Facts with AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows users to discover and share fun facts at the click of a button. View this post on Instagram A post shared by Snapple (@snapple) The rollout of the tool […]
Convince Your Boss to Send You to MozCon 2023 [Plus Bonus Letter Template!]
MozCon is returning in-person to Seattle August 7-8, 2023 and this year, we’re excited to bring the Future of Search to our stage. From networking with peers, hearing from industry leaders, and making new connections that can help grow your business or career, conferences offer so many benefits to attendees. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Get the Template How to […]
Building a career in the metaverse: Skills and opportunities
Building a successful career in the metaverse requires a combination of technical, creative and business skills.
BAYC copycat files opposition to 10 Yuga Labs trademark applications
A Yuga Labs spokesperson has played down the significance of the opposition notice and suggested that the RR/BAYC co-founder is just trying to cause trouble.
Cointelegraph elevates the Historical collection’s exclusivity to new heights
The Cointelegraph Historical collection reaches a new milestone in its development, with minted versions of articles becoming more scarce.
France’s top modern art museum to display CryptoPunks, Autoglyphs NFTs
A new exhibition targeting the intersection of art and blockchain will open this spring at the Centre Pompidou, home of the first collection of modern art in Europe.
Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community. Social media communities are incubators for brand awareness, loyalty, and trust. They’re also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let’s explore more about social media communities, their benefits and challenges, and where brands will invest their resources […]
How Marketers Collaborate Effectively Across Departments [According to HubSpot Marketing Leaders]
86% of business leaders blame a lack of collaboration as the top reason for workplace failure, according to a survey by recruiting firm Zippia. So you share a bunch of meetings with another team and call it cross-functional, right? Not so fast. To effectively collaborate across departments requires more than just sharing goals and countless meetings. What does it take? We’ve asked marketing leaders from different teams (See what we did there?) at HubSpot for their top tips on cross-departmental collaboration. The result is 11 actionable suggestions that you can do today. So put down the calendar invite and read […]