Internet Marketing / 3186 posts found
Why Quiet Quitting Happens in Marketing & How Managers Can Prevent It [Leadership Data]
While many think quiet quitting is nothing more than setting healthy boundaries, others see it as a sign of poor work ethic. We could debate whether quiet quitting is good or bad forever. But, are workplaces actually taking the time to understand why it happens and how they can effectively and supportively address it? In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. Quiet Quitting Fast Facts Before diving into the why and how, here are a […]
The Meme-ification of Barbie
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Come on Barbie, let’s go party. Last week the trailer and cast posters for this summer’s anticipated film Barbie the Movie got social media buzzing. The trailer itself is fairly vague. Outside of introducing the main characters of the film, the clip reveals few details about the actual plot to build intrigue among audiences. A few hours before the trailer dropped, official images of the cast were released on Twitter. Each image features stylized graphics of each Barbie character […]
How Marketers Can Still Thrive in a Recession [Data Analysis]
When life gives you lemons, make lemonade. Right? In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 — recession. What’s more, almost half were already seeing negative impacts. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. While we can’t predict the future, our data hints that brands that focus on the right opportunities can still grow. But, what exactly are those opportunities? Read on to find out. Tips for Marketing Growth […]
6 Marketing AI Predictions to Watch in 2023
AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns. If you’re curious about where AI is going — and how you can leverage it — we’ve listed six AI predictions to watch in 2023. 1. AI will give content marketers a significant lift. Sure, artificial intelligence isn’t close to writing the next New York Times best seller. […]
The Fastest Growing Social Media Platforms of 2023 [New Data]
Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, we’ve got ‘em. We asked 600+ U.S. adults about the social media platforms they use in May 2022 and again in January 2023 to find out which apps are growing and which are slowing down. Here’s what we found out: Social Media Usage in 2022 vs. 2023 While 84% of US adults unsurprisingly use social media, where are they going when they use it? Here are a few fast facts about the top […]
3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions. To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Here, we’ll share our top three biggest consumer behavior predictions based on HubSpot […]
22 of the Best Examples of Beautiful Blog Design
According to a recent survey, 70% of customers rely on expert and insider advice. That’s right — that means most people trust bloggers more than celebrities, journalists, or politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.) Well, just as your website homepage is like the front door to your business, your blog’s design — much like a welcome mat — is the front door to your business blog. If you’re not attracting people visually, how will you get them to take the next steps […]
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats SaaS brand can focus on to drive revenue. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, my name is Chima Mmeje, and I am a SaaS content strategist at zenithcopy.com. I write long-form content, and I also use topic clusters as a form of content strategy for SaaS companies. Today, I’m talking to you about six moneymaking content formats to prioritize for SaaS companies. Now, before I get into all of […]
How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance. Considering the fact that the top 3 Google search results get 54.4% of all clicks, SERP features eat up a whopping amount of organic traffic — 18.5% for featured snippets alone. With SERP features becoming ever-present, understanding how they work and how to maximize them has never been more essential. In this article, you’ll learn how to find SERP feature opportunities. You’ll also get real-life examples and advice from SEO pros. Table of Contents What does SERP mean anyway? How […]
How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place? Roughly two-thirds of consumers prefer video over text when learning about new products or services. But it can be tricky to incorporate video into email marketing because major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos. Fortunately, there’s a creative workaround to help you embed part of your video within your email and […]