Internet Marketing / 3029 posts found
Inside Rihanna’s Super Bowl Halftime Show Marketing Engine
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity. Fenty Skin: the skin and body care counterpart to Fenty Beauty. Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear. Rihanna’s business ventures and music […]
Alternative Search Engines: Why They Matter and How to Rank on Them
12 billion, 3 billion, 1 billion. That’s the number of searches made in some of the top alternative search engines monthly. While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy. In order to grow in the digital economy, we have to diversify our efforts. What better way to do that than by making sure that you rank on all the top search engines relevant for your […]
How to Create a Pivot Table in Excel: A Step-by-Step Tutorial
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than you may believe. We’re going to walk you through the process of creating a pivot table and show you just how simple it is. First, though, let’s take a step back and make sure you understand exactly what a pivot table is, and why you […]
Product Attributes: What Marketers Need to Know
I’m a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can’t try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item’s product attributes to ensure it’s right for me. Product attributes play an essential role in the decision-making process for buyers. They’re also crucial for marketers when promoting or advertising a product. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing […]
14 Best Screen Recorders to Use for Collaboration
For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service. Below, let’s learn about the best free and paid screen recording options for your company — whether you work at a small business or enterprise company. What is the best screen recorder? What’s considered the best will […]
The Ultimate Guide to Successfully Rebranding in 2020
When you’re first starting a business, branding is likely the last thing on your mind. After all, it’s hard to sit down and flip through fonts when you have so many priorities to juggle. Whether your branding efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the entire branding process, somewhere along the way things stopped working. If you’re considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who’ve successfully rebranded their website, name, logo, or entire company mission, and purpose. Table of […]
What is Deep Learning? Here’s Everything Marketers Need to Know
Artificial intelligence (AI) has been in the spotlight lately as many companies and brands like Zara and H&M incorporate AI into their business models. As a marketer, you may wonder if this is cause for concern. Is AI going to take over our jobs? In reality, AI can actually make marketing easier and more efficient for marketers via deep learning technology. But what is deep learning? How does it work? And how can it be applied to marketing and sales in your company? Here is everything marketers need to know about deep learning and the helpful role it can play […]
The Ultimate Guide to the Best Productivity Apps, Tools, and Software
To say that I’m a planner is an understatement. I’m always making to-do lists and live by my calendar that has repeat reminders for weekly and monthly things I need to get done. When “The Life Changing Magic Of Tidying Up” became popular, I felt instantly validated. The problem was that all this planning and list making and calendar organization — well it wasn’t actually very organized. I’d have a few different notebooks and sticky notes scattered throughout my apartment, car, and various bags for work. My calendar was stuffed with random papers and often got left at home or […]
How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue. The initial reaction on social media was optimistic, with users expressing excitement for what’s to come when the collection drops on March 7. Image Source The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. […]
Time to Shine: MozCon 2023 Community Speaker Pitches Now Open
MozCon is bringing the Future of Search to Seattle this August 7-8, and we’re excited to announce the return of our annual call for up-and-coming community speakers! Every year, we take great pride in reserving space on our stage exclusively for new voices. Are you the person that everyone in your network looks to for digital marketing advice? Perhaps you’ve been honing your voice on podcasts or blogs, all the while dreaming of stepping onto the big stage to share your innovative ideas? Now’s your chance to submit your pitch for the opportunity to join industry leaders on the MozCon […]