Internet Marketing / 3029 posts found
How to Create a Curated Blog Post [+5 Free Blog Post Templates]
I’m going to let you in on a little secret: Not all the content you create has to be 100% original. Mind-blowing, right? And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say “But content curation is lazy.” and “Content curation is why there is so much stuff on the internet,” hear me out. Sure, curated content is a collection of other people’s content and resources from around the web. But that doesn’t mean it can’t be valuable. Just think about a collection of mint-condition vintage […]
Viral Videos: A Guide to the Imperfect Art
Virality. Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. What’s the secret? Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see — and knowing what that puts you one step closer to attaining that viral glory. So let’s […]
How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]
As we embark on the new year, marketing managers and project leads will determine their strategy for the first quarter based on the big question, “Are we in a recession?”. Typically, a recession is considered two consecutive quarters of negative gross domestic product (GDP). The U.S. entered a recession in the Summer of 2022, but according to the Bureau of Economic Analysis, GDP actually grew slightly at 2.6% in Q3. So while we can’t fully confirm that we’re going to be in one again, we know that your marketing team is looking to you for answers. In this article, we’ll […]
Tito’s Vodka Enlists Martha Stewart for DIY January
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito’s Vodka if you aren’t drinking it. The vodka company and lifestyle maven partnered to create “DIY January,” a campaign showing the various ways the Tito’s DIY January kit can be used around the house, served with a splash of humor. Though the ad spot is clearly a joke it underscores an emerging trend in mindful alcohol consumption. Drizly reported a noticeable […]
11 Twitter Alternatives Marketers Can Consider [Data + Expert Insights]
Twitter has been going through many changes over the last few months, prompting some brands and marketers to wonder if they would consider leveraging other platforms. Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. Keep in mind that by including this list of alternatives, we aren’t suggesting that marketers should abandon or majorly pivot a Twitter strategy that works for them. We are merely providing similar platform options for those preparing for potential future pivots. Top 3 Best Twitter Alternatives These alternative social media […]
What Marketing Leaders Think About Quiet Quitting [Executive Leadership Data]
Back in September, we covered quiet quitting: Specifically, what it is, how the term got popular, and ways to address it. Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders. In this article, you’ll find out what they think about quiet quitters (Spoiler alert: It’s not pretty), why they think it’s happening and how they plan to address it. What Marketing Leaders Know about Quiet Quitting To start things off, most of the marketing leaders we surveyed (73%) say they’re familiar with the term “quiet quitting.”’ […]
How to be a Great Coworker: 16 Tips and Tricks from HubSpot Insiders
If you work 40 hours a week, 52 weeks a year, that’s over 2,000 hours a year spent with the same coworkers (give or take a vacation or two, of course). Therefore, if it isn’t already your top priority, being a great coworker definitely should be. Strong relationships are the foundation of a positive work environment and set the tone for nearly your entire work life. Even if you hate how Jim blows his nose at his desk, or you cringe every time Stacy brings up her cats, these people greatly influence your work day-to-day. The bottom line is that […]
10+ Ways to Increase Your Productivity At Work & At Home
When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling behind? If so, this article’s for you. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work Figure out your productivity patterns. Don’t multitask. Be accountable. Break up large tasks. Block off your calendar. Use productivity apps. Ways to Increase Productivity at Home Limit distractions. Stick […]
Employer Branding: What It Is and How To Build It for Your Business
A company’s reputation matters more than ever during a job seeker’s search, as 86% of workers would not apply for, or continue to work for, a company with a bad reputation with former employees or the general public. Ultimately, you spend plenty of time creating a compelling brand story surrounding your products or services, but how do you build a strong employer brand that attracts top talent? Here, we’ll explore what employer branding means, examples of good employer branding, and how you can implement your employer branding strategy today. Table of Contents: What Is Employer Branding? Why Is Employer Branding […]
The Marketing Power of $17 Smoothies
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have a reputation for being rather bougie. Over the past few years, the store has turned its smoothie bar into an unlikely marketing machine for beauty, skincare, and lifestyle brands with reach extending far beyond its Los Angeles shoppers. The Tinx smoothie, named after the popular […]