Internet Marketing / 3361 posts found
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them. Now that sounds a bit rude, doesn’t it, suggesting you have skills gaps? I don’t know you. You might be an […]
How to Create the Best PowerPoint Presentations [Examples & Templates]
Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we’ve curated 20 awesome PowerPoint and SlideShare decks below. When you’re clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which […]
What is Brand Salience? [+How Do You Measure It?]
While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility than those with inconsistent branding. Additionally, 82% of investors say name recognition is an important factor guiding them in their investment decisions. In this post, we’ll review what brand salience is, how you can increase your brand visibility, and how to measure it. Skip to: […]
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How do these solutions differ, and which is best for you? This guide shares the key features of each platform, as well advantages and disadvantages. Let’s get started. CDP vs CRM vs DMP CDPs: How do they work? CRMs: How do they work? DMPs: How do […]
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting customers determine how much they wanted to pay. Here’s how it worked: When pieces from the collection dropped, they were listed at wholesale prices (around 50% less than retail). Prices raised incrementally each second, capping at the full retail listing. The price pieces sold out […]
Google Bard vs. the New Bing
This week I’ve been fortunate enough to get access to both Google Bard and the New Bing, so a day later, I’m here to share my first impressions. What is the new Bing? “The new Bing” is the product of Microsoft’s unholy alliance with OpenAI, makers of the now infamous ChatGPT. This development promises to have seismic effects on the search ecosystem, with Microsoft’s CEO saying they’re happy to accept “demonetization” of search in their pursuit of market share, and Google extremely concerned about the threat ChatGPT technology poses as an alternative to their core search business. Of course, by […]
7 of the Best Cities for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Innovation and creativity are driving the new workforce, and many underrepresented professionals are making career pivots to monetize their talents through entrepreneurship. The U.S. Senate Committee on Small Business and Entrepreneurship report more than four million minority-owned companies in the United States today. Despite these numbers, minority […]
What Is AI Analytics?
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics? How to Use AI in Data Analytics Benefits of Using AI Analytics Business Applications of AI Analytics Limitations of AI Analytics As with all machine learning, AI analytics gets more precise and accurate over time, especially when trained to learn industry preferences to contextualize results to individual […]
Imposter Syndrome: 8 Ways to Deal With It Before It Hinders Your Success
“I got lucky.” “I don’t belong here.” “I’m a fraud, and it’s just a matter of time before everyone finds out.” Sound familiar? That’s imposter syndrome talking. Most of us have experienced feelings of doubt and unworthiness at some point in our lives. But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate…you’re probably suffering from impostor syndrome. What is Imposter Syndrome? Imposter syndrome is a feeling of unworthiness or incompetence, despite achieving accomplishments and success. This feeling is most common in the workplace, but it can manifest itself in […]
30+ Remarkable Twitter Statistics to Be Aware of in 2023
Twitter is among the most popular (and powerful) social media networks. How you leverage the platform depends entirely on how its members use, follow, post, and interact with what they care about. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter? And how connected do people feel to a brand due to your Twitter presence? Look at the most remarkable Twitter stats we’ve found for 2023. And if you’re in a pinch, jump to the information you need below: General Twitter Statistics Twitter […]