Internet Marketing / 3298 posts found
10 Facebook Cover Photo Size & Design Best Practices [Templates]
When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Page. That’s right — it’s your Facebook cover photo. In this post, you’ll learn Facebook cover photo best practices with real-world examples for each tip we recommend. To get started, let’s dive into Facebook cover photo dimensions. Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. A cover photo can transform your Facebook Business Page from a passive repository […]
16 Effective Ways to Build Your Online Presence
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. They were impossible […]
How to Whitelist an Email in Gmail, Outlook, Yahoo, and More
Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In this article, learn how to whitelist an email on all major email providers like Gmail and Outlook. If you’re a marketer, discover ways to encourage your subscribers to do so. Table of Contents What is a whitelist email? How to Whitelist an Email in Gmail How to Whitelist an Email in Outlook How to Whitelist an Email in Yahoo How […]
The Complete Guide to Stakeholder Management
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management is, why it’s important, and how to create a stakeholder management plan. Table of Contents What is stakeholder management? Why is stakeholder management important? Benefits of Stakeholder Management Inside the Stakeholder Management Process Tips for Stakeholder Management Why is stakeholder management important? Projects fail when the interests and needs of stakeholders are ignored. This leads to a lack of buy-in […]
What is a Project Charter? The Complete Guide
Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects, project charters help you sell your project’s viability to stakeholders. This document will also help get your entire team on board with your plans and deadlines. In this guide, we’ll explore everything you need to know about project charters. We’ll cover: What is a project charter? The Benefits of Creating Project Charters How to Write a Project Charter The Anatomy […]
The Ultimate Guide to Brand Awareness
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have to think twice before becoming a customer — time and time again. This guide will help you better understand brand awareness, establish it among your audience, and build campaigns that allow it to continually grow and change with your business. Let’s dive in. Brand awareness might seem like a vague concept, and in truth, it is. For those marketers and […]
The Ultimate List of 394 Email Spam Trigger Words to Avoid in 2023
After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed to spam folders. Not only does spam email marketing betray the trust of customers, but it can also contain malware and viruses. Ultimately, you’ll want to avoid sending spam emails because your customers won’t read them. Let’s look at what spam trigger words are, what gets emails sent to spam, and which spam words you should avoid when creating your […]
They’re Simply the Best: The Top 25 Moz Blogs of 2022
We published 156 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find blogs on new findings in social media search, tips for e-commerce SEO, trends in technical and local SEO, and so much more. Have a safe and happy new year, Moz friends! See you in 2023. *The top 25 written posts published between January 1 – December 26, 2022, in order by pageviews generated during that timeframe. 1. How to Win Potential Consumers with Customer Journey Mapping on Google By Christopher Hofman Laursen | April […]
Big Data for Small Businesses: How To Leverage Big Data for Big Results
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers deep insights into customer behavior. Then, you use those insights to deliver value based on their needs. Big data can help you make smarter, faster decisions. Read on to learn more about how to leverage it within your small business. Big data comes in a […]
28 Case Study Examples Every Marketer Should See
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll go over the definition of a case study and the best examples to inspire you. A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other […]