Internet Marketing / 3187 posts found
Come one, come all! Meta to bring NFT minting and trading to Instagram
An “end-to-end toolkit” for creators to make, show, and sell “digital collectibles” is coming to the social media platform Instagram.
Saying ‘not financial advice’ won’t keep you out of jail: Crypto lawyers
Australian and U.S. digital asset lawyers told Cointelegraph that by and large, the words on their own as “pretty useless.”
Unstoppable Domains launches Web3 alliance and seeks self-regulating boards
The cross-chain coalition includes Bonfida, Tezos Domains, Polkadot Name System, Hedera, Syscoin, and Klaytn Name Service.
20 Questions to Ask When Creating Buyer Personas [Free Template]
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered 20 questions that can help you identify your audience. After you explore the answers, use this free buyer persona template to share your findings with the rest of your company. Remember: you’ll need a content marketing strategy to reach your buyer personas. Find out how with HubSpot Academy’s free content marketing training resource page. Download our free buyer persona template here to learn how to create buyer personas for your business. Download Now Questions […]
10 Form Conversion Optimization Tips to Generate Better Leads
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists. This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot […]
How to Create Your First Web Form (Tutorial)
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose — you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product. Ultimately, a form is often the fastest and […]
How to Determine Your A/B Testing Sample Size & Time Frame
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. But … that’s pretty much it. I wasn’t sure how big was “big enough” for sample sizes and how long was […]
Best 10 Virtual Event Platforms To Host Your Next Event
Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we’ve got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform Best Virtual Event Platforms You might be wondering, is a virtual event platform the same as a video conferencing platform like Zoom? Technically no. Although both tools will have features that intersect, they are designed for different purposes. A virtual event platform […]
The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents 10 Important Steps in the Job Search Process 10 Job Search Tips 3 Resume Examples Tailored to Different Niches Starting Your Job Search 10 Essential Steps for Your Job Search Process Without a roadmap, finding a new […]
Announcing the Keyword Research Certification: Create a Personalized Keyword Strategy
The heart of your SEO. The foundation for building ideas and thoughts in your industry. The vital link between you and your audience. What are we talking about? Keywords, of course! Keyword research is a fundamental aspect of any SEO strategy, so it’s important to know why you should do it, and how you should go about it. The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products. Too many people bypass this crucial planning step because keyword research takes time, and why spend the time when […]