Internet Marketing / 2944 posts found
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In this week’s Whiteboard Friday, analytics expert Dana DiTomaso summarizes her MozCon 2022 presentation by sharing the four things you should focus on to make sure your metrics are giving you the best picture of your content’s quality. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. My name is Dana DiTomaso. I’m President at Kick Point. We’re a digital marketing agency up in Canada. And today, I’m going to be talking to […]
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links. UTM codes help you track where traffic is coming from, allowing you to properly measure each campaign’s, platform’s, or medium’s ROI. In this blog post, you’ll learn what UTM codes are, how to use them, and how to build them in both Google Analytics and HubSpot. UTM codes are also known as UTM parameters — or tracking tags — because they help you “track” website traffic from its origin. Now, you might be thinking, […]
How to Create an HTML Form That Sends You an Email
Have you ever set up a form on your site, only to forget to check the entries that were submitted? Creating an HTML form that sends an email after submission is one of the simplest and most effective ways of resolving this issue. Here, we’re going to walk you through how to create a form that sends an email to you, as well as the customer, to ensure the form was received. Ideally, browsers would allow you to route form submissions directly to an email address. However, the reason they don’t is that emailing directly from an HTML web form […]
How to Write a Video Script [Template + Video]
Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their marketing strategy. But creating videos can be intimidating. It’s complicated whether you’re a writer, marketer, or movie producer. There are many steps to planning, editing, and producing videos and each step is important. Writing an effective video script can mean the difference between video success and failure. This post will show you how to write an effective script for your […]
How to Get Started with Corporate Social Responsibility & Purpose-Driven Marketing
Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as sustainable as possible, as quickly as possible. With that said, there’s no one-size-fits-all way of measuring just how sustainable an organization is. Businesses are being told to do it now but are being left with no idea how to start. I wholeheartedly believe that digital marketers can help with this, and by taking a more purpose-driven approach, the entire organization, their customers, and the planet can benefit. I’m going to […]
Decision Trees: A Simple Tool to Make Radically Better Decisions
Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action? In cases like those, you might need a decision tree. It’s more formal than a chat with a friend or a pros-and-cons list. Here, we’ll show you how to create a decision tree and analyze risk versus reward. We’ll also look at a few examples so you can see how other marketers have used decision trees to become better decision makers. Table of Contents What is […]
Is TikTok Going to Replace Google?
TikTok has absolutely taken the world by storm since 2020. And it’s not just for the kids — with over 1 billion users, it’s popular across all demographics. User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now the next step for TikTok seems to be turning into the next big search engine. Is TikTok the new Google? Short answer: no. TikTok is an internal search engine for TikTok content. It’s dedicated to a particular area of focus and a particular format: video. […]
UX vs. UI: What’s the Difference?
UX and UI are two terms that are often mentioned in the same sentence, but that doesn’t mean they are interchangeable. UX and UI are so often conflated that you could come across a job posting for a UX Designer where the job description mistakenly outlines the responsibilities of a UI Designer and vice versa. Although UX and UI are distinct practices, they overlap and complement each other. For this reason, it can be confusing to understand what makes them different and how they work together to create a great product. UX and UI are two disciplines that work […]
How to Use the Goal Seek Excel Function (With Pictures)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example. I want to bring in 130 new customers. But I don’t know how many visits I’ll need to reach my goal. Before doing the Goal Seek analysis, I organize my data to find the average MoM visit-to-customer percentage. Step 1: Select the cell with the […]
Flexible Schedules: The Pros, Cons, & Surprising Outcomes
I’m willing to bet we’ve all felt stifled by the rigid 9-to-5 work schedule — especially on our productivity both in and out of the office. For many workers, a flexible schedule is the answer. This types of schedule allows you to work when you’re most productive and gives you the autonomy you need to create an ideal work-life balance, however that looks to you. Here, we’ll cover what a flexible work schedule looks like and explore its pros. cons, and surprising outcomes. It’s important to remember that flex hours doesn’t equate to less hours. In fact, as you’ll read […]