Internet Marketing / 3071 posts found
The Business Requirement Document: What It Is and How to Write It [+5 Templates]
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies. Keep reading for the complete guide. Table of Contents What is a Business Requirement DocumentWhy is It Important to Document Business RequirementsHow to Write a Business Requirement Document in 9 Easy StepsExamples […]
Instagram is Taking on BeReal: Do Marketers Need to Care?
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app […]
Creator Economy: Everything Marketers Need to Know
The media landscape has changed significantly over the years thanks to the rise of the internet and social media. With platforms like YouTube and TikTok, anyone can go online, create content, and find their niche audience. As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here’s everything marketers need to know: What is the creator economy? Social Media’s Role in the Creator Economy Platforms with Content Creator Funds and […]
100 of the Best Hashtags for TikTok
TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it’s important to use hashtags to bolster your content and help it stand out. If you’re worried about finding the right hashtag for your content, don’t worry! I’ve put together a list of 100 of the best hashtags for TikTok videos. No matter the kind […]
YouTube Hashtags: What Marketers Need to Know
When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn’t until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and […]
9 Local Search Developments You Need to Know About from Q3 2022
Did Q1 and Q2 whip past you? They did for me, but the pace of life often seems to slow down a little in autumn, and I hope you’ll join me for a relaxed and studious look at interesting local search marketing developments from the third quarter of 2022. 1) A small harvest of review-related changes I’m grouping four different review-related developments under this heading. First, Joy Hawkins spotted a change to Google’s guidelines on prohibited and restricted content. As I’ve covered here exhaustively in my Moz column, there are lots of things a business can do to rectify a […]
NFTs ‘biggest on-ramp’ to crypto in Central, Southern Asia and Oceania: Report
NFT-related websites accounted for the largest share of crypto-related web traffic in most CSAO countries over the last 12 months, according to Chainalysis.
Bandai Namco, SEGA eyeing blockchain gaming: Nifty Newsletter, Sept. 14–20
Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term vision for blockchain gaming.
Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade. What started as a focus on decision-makers has now evolved into a community-led approach that leverages media and publishing. [image of b2b marketing evolution] Many brands follow a product-led growth approach, in which […]
Why Consumers Participate in Online Communities [Data & Expert Insight]
Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with […]