Internet Marketing / 3367 posts found
The Authoritative Content Funnel — Whiteboard Friday
In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building authority, as well as the types of content that fit into each one. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, everyone. My name is Amanda Milligan. I am the Head of Marketing at Stacker Studio, and I am here to talk about something that I made up that I hope is very useful to you all. It is the authoritative content funnel. So […]
8 Holiday Giveaway Ideas To Boost Revenue
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue. 8 Holiday Giveaway Ideas to Drive Sales and Delight Customers Promotion-A-Day Giveaways Host Giveaways on Your Website Buy-1-Get-1 Free Free Gift Cards With a Purchase Social Media Contests Refer-A-Friend Offer a Chance to Relax Run a Photo Contest 8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers Here are a few […]
Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the individual and emphasizes extracurricular activities. Needless to say, these two cultures clashed, and I spent the early part of my childhood confused about my identity. My parents taught me certain values and principles to help guide me through life, just like their parents did, but […]
The 7 Best Practices for Building Fantastic Lead-Capture Forms
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms, as well as seven best practices that will help you attract prospects. This guide includes the following: What is a lead-capture form? Seven Best Practices for Building Lead Capture Forms A lead-capture form helps you generate prospects who download resources from your landing page. These forms are common when promoting ebooks, case studies, research reports, and webinars. Customers see a […]
The Ultimate Guide to B2B Marketing in 2023 [+ New Data]
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different from marketing to individual consumers. That’s […]
What’s a Competitive Analysis & How Do You Conduct One?
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that could help your brand grow. In this detailed guide, you’ll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. A competitive analysis can help you learn the ins and outs of how your competition works, and […]
Study: Which Link Metric Correlates Closest to Organic Visibility?
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that end, we’ve earned press coverage for clients on every top-tier publisher you can think of, including “dream publishers” like CNN, the New York Times, Washington Post, and Business Insider. We’ve even had dozens of campaigns go viral, earning thousands of links and hundreds of thousands […]
278 Social Media Holidays for Your 2023 Content Calendar [+Template]
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an […]
Image SEO Best Practices to Make Your Content More Discoverable
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to read about vlookups, I wanted to see it. Enter: The power of images. Once I clicked on “Images”, I found what I needed quickly: I know I’m not alone. In fact, nowadays, half of all Google searches end on the search results page, without the user clicking through to any results. In 2021 and beyond, it’s critical marketers begin paying attention […]
Program Management Vs. Project Management: What You Need To Know
Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here’s what you need to know: Program Manager vs. Project Manager What is Program Management vs. Project Management Difference Between Program Management and Project Program Manager vs. Project Manager A program manager ensures groups of projects are carried out effectively and are following an organization’s goals. Those groups of projects are referred to as […]