Internet Marketing / 3017 posts found
Why You Shouldn’t Ignore the Role of Social Media in Brand Building
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more. The Role of Social Media in Brand Building To successfully build your brand on social media, you can start with creating a great visual brand. But you can’t stop there. […]
How to Create an Ebook From Start to Finish [Free Ebook Templates]
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers? In this post, you’ll learn: What is an ebook? Ebook Benefits What ebook file format should you use? How to Write an Ebook Ebook Ideas Ebook FAQs Let’s get started. 36 […]
How to Create a Product Launch Email [Outlines + Templates]
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only do […]
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create […]
15 Cover Letter Templates to Perfect Your Next Job Application
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The truth is, you can’t really predict on a case-by-case basis — and you’re better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your […]
Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]
Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we’d ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we’ve seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they’re going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, “How do I stack up to others in my industry?” To help you, we collected data from […]
Announcing the Local SEO Certification from Moz Academy
43% of people tasked with marketing local businesses say there just aren’t enough resources available to teach them local SEO. Today, Moz is debuting our Local SEO Certification program to fulfill this need. With this well-organized, engaging video course, you can learn at your own pace, take an exam, and earn a certificate and LinkedIn badge as proof of your achievement. As a contributor to the development of this new Moz Academy educational opportunity, I recommend it to: Enterprises and agencies that need to solidify or increase their local SEO skills to contribute to company growth. SEOs who need to […]
How to Build a Robust Direct Marketing Strategy [+ Examples]
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they’ll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also […]
How to Remove Duplicates in Excel (5 Steps With Pictures)
Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll down to learn how to find and highlight duplicates in Excel. Also, make a copy of your worksheet so you still have your original data if you delete something important. How to Remove Duplicates in Excel 1. Select the cells you wish to remove duplicates from. Click on a cell and hold down the left mouse button. Then drag the […]
The Best Podcasts of 2022: What You Should be Listening to Now
32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are listening to podcasts. But with thousands of podcasts available, which are worth a listen? And if you’re already a listener, what other shows should you add to your roster? It can be hard to find a podcast that really piques your interest, so we put together a list of suggestions to help — from business and tech to comedy and true crime. Table of Contents Business Podcasts Comedy & Entertainment Podcasts Educational Podcasts Kid Podcasts News and Politics […]