Internet Marketing / 2944 posts found
How Brands are Investing in Video Marketing On a Budget [2022 Data]
According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. Firstly, the data suggests that video […]
9 Local Search Developments You Need to Know About from Q2 2022
Just as you were absorbing all the Q1 local search excitement, Q2 came marching along with a bundle of new happenings and surprises. Don’t worry if you missed out on any of the key announcements and observations — I’ve got a little list for you here: 1. Novel stats on persistent reviewers Curtis Boyd included some statistics that I’ve never seen compiled before in his presentation at a LocalU conference. As captured in the above tweet from Joy Hawkins, 8% of unhappy customers or spammers whose first review is removed will come back and write another one. 60% of them […]
Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]
Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, “Does the primary company you do video marketing for creating content in-house, through an outside agency, or […]
Branded Mission: How to Leverage TikTok’s New Ad Solution to Boost Brand Awareness
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands. Here, let’s dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales. What is Branded Mission? Branded Mission is TikTok’s new advertising solution, and the idea is pretty simple: Branded Mission enables brands […]
Meta set to begin testing NFTs on Instagram Stories with Spark AR
Earlier this week, Meta also announced it would join with other tech companies to create a Metaverse standards body.
NFT, DeFi and crypto hacks abound — Here’s how to double up on wallet security
Falling prey to a fraudulent link can be devastating to one’s personal investment portfolio. Here are three ways a hard wallet can protect you.
Nonfungible airdrops: Could NFA become the next big acronym in the crypto space?
Airdrops are a great marketing tool, but they can have downsides for crypto projects and investors alike. Is there a way around this?
Cristiano Ronaldo to get football fans into Web3 with Binance partnership
Cristiano Ronaldo said that the idea of bringing new experiences to his fans through NFTs is something that he wanted to be a part of.
Wire Network’s new protocol aims to end Web3 interoperability woes
The protocol promises to eliminate complexities seen with existing interoperability solutions and requires no bridges or oracles to integrate.
The community-centered approach to Web3 — Aave founder and CEO
“What if we actually can have ownership on our own presence in social media — our profiles, our social identities?” asked Stani Kulechov.