Internet Marketing / 3211 posts found
MBO (Management by Objectives): Everything You Need to Know
As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief in your employees that you don’t trust them or their ability to achieve results. Over time, this breeds resentment, erodes job satisfaction, and increases the rate of turnover as employees go off in search of greener pastures. If you’ve seen this situation occur multiple times […]
The 15 Best Autoresponder Software in 2022 (Plus Free Autoresponders)
Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. When it comes to email marketing, the autoresponder sequence is a commonly used but often under-appreciated part of the process. Autoresponders are a way to dip your toes into email automation. They’re typically the simplest form of marketing automation to execute when setting up your campaigns — but, when done well, they can be incredibly powerful for bringing in additional customers and revenue. Here, we’ll cover what autoresponders are, and which autoresponder software solutions you might […]
How We Increased Organic Traffic by 65% Using Keyword Research Working Sessions
For many of us, there is no greater feeling than winning a new client. It might help you to grow your team, earn yourself a bonus, or achieve a promotion. All of which are great motivators and things to celebrate. But for me, the reason why winning new business is so enjoyable, is because you’ve just earned the trust of someone else. You’ve connected with them. They’ve bought into your ideas, and now they’re relying on you to help them grow their business. If you’re anything like me, you’ll be excited to get started. You’ll have poured your heart and […]
Christie’s Ventures Fund to Educate and Support Web3 Companies Dealing with Art
The world’s leading auction house of luxury items and blue-chip NFTs, Christie’s, has recently launched an investment fund, Christie’s Ventures, to support the emerging web3 companies with technology allowing “seamless consumption of art.” The news arrived on July 18th via Christie’s blog post. Thus, the Christie’s Ventures fund will provide financial and expert support to technological startups, creating solutions with art market relevance. Christie’s Ventures will empower those companies by providing them with advanced Christie’s activities in the presentation, education, and sales of Fine Art and Luxury Goods. According to Christie’s, the auction house’s first funding will go to support […]
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Spongebob and Patrick. Batman and Robin. Tom and Jerry. These iconic dynamic duos simply wouldn’t be the same by themselves, and you can think of SEO and PPC in the same way. You may be thinking, “But, I always thought I needed to spend my money on one or the other!” Well, friend, I’m here to let you in on a little secret: These two, when paired together, provide you with a digital marketing double whammy. A marketing strategy based only on SEO or PPC is truly “putting your eggs in one basket”. Any business that doesn’t diversify the way […]
Podcast Equipment You Need to Take Your Show from Good to Great in 2022
Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever. With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your disposal. Let’s review the top podcast tools and services to make your production more efficient and professional. Below, we’ll break down the tools and services into four categories: podcast recording equipment, podcast recording software, podcast editing software, and podcast hosting sites. Podcast Equipment To take […]
Instagram Questions: 16 Ways to Boost Story Engagement
Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram. If your brand is on Instagram, you need to be communicating and engaging with your audience, and Instagram Questions can help you do just that. Introduced in 2018, Questions Sticker found within Instagram stories is a feature that makes it easier than ever to engage with, and receive feedback from, your followers. Here, we’re going to explore 15 creative ways to use Instagram’s Questions Sticker to engage with your followers. […]
The 20 Dominating Web Design Trends for 2022
Experimental navigation, scrolling effects, and kinetic typography are just a few of the web design trends dominating 2022. Check out the full list with examples of the best website designs in 2022 to get inspired to tackle your web design projects this year. One common theme among these trends is motion design. Gary Simon, an experienced UI/UX designer and frontend developer, believes motion design will be everywhere in 2022. To see several examples of websites using scroll-based animations, parallax effects, animated SVGs and more, check out his video: 1. Experimental Navigation What we like: Experimental navigation can help engage and […]
The Best Time to Send an Email [Research]
Here’s a little exercise for you: Check the timestamps on the emails you’ve gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn’t a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn’t an exact science, there are some key findings we’ve discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send […]
How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]
Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%). And as someone who now purchases the majority of her skincare products from “Swipe Up to Buy” links, I can attest: Social media shopping tools are effective. Here, let’s explore how three companies have grown their revenue using shopping tools from Facebook, Instagram, and TikTok. 1. Facebook Shops and Pink Tag […]