Internet Marketing / 3189 posts found
5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign
Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you’re winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning, and 86% believe they should embrace more impactful tactics. It is time we step up our digital advocacy efforts. Whether you’re a seasoned campaigner looking to go back to basics or are completely new to digital organizing and don’t know where to start — you’re in the right place. […]
Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]
It’s a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth (“on the other hand…“). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other. We’ve rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Let’s dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, […]
15 of the Best Facebook Ad Examples That Actually Work (And Why)
On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can invest in promotional content to drive users to your Facebook Page and website, but this requires more than an ad budget: it requires strategy. One way to get the most out of your Facebook ad strategy is to create optimized Facebook Ads targeted at the right audience. […]
Gather ‘Round the Campfire for the MozCon 2022 Day Three Recap!
If Camp MozCon has to come to an end, we wanted to send it off with a bang. After all, we have to get through the next 364 days before we get to do this again! So, in true MozCon style, we brought in the good coffee, handed out more Roger figurines, and cheered on our best pals as they took the stage. Now, we aren’t going to say we saved the best for last, but we have to admit that our camp counselors for day three were absolute powerhouses. Why Real Expertise is the Most Important Ranctor Factor of […]
36 Beautiful New Ebook Templates [Free Download]
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won’t generate the leads your sales team is looking for. That’s why it’s so important to create valuable content people want to download, and then package it in a way that’s visually appealing to your readers. An ebook is a practical content choice that delivers so much value to your audience that they won’t mind submitting a […]
The Social Media Content Calendar Template Every Marketer Needs [Free Template]
Have you been on a time crunch to create social media content? Most of us have and it’s a stressful position to be in. Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you’ll also miss out on the creative social topics and events that can be planned for in advance. In this guide, you’ll get the best social media content calendar template and a step-by-step guide explaining how to use it. Use […]
How to Create a Great Social Media Strategy Plan in 2022
Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having a sensible and straightforward strategy that fits your resources and goals. By the end of this guide, you’ll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. Your social […]
32 of the Best Office Pranks & Practical Jokes to Use at Work
We asked our friends and combed the internet for examples of some of the funniest office pranks, and pulled together this list virtual April Fool’s pranks and in office pranks to serve as inspiration for your own. Every company has a story about that funny office prank of yore. Whether you’re doing some early April Fool’s Day research, or just feeling a little tricksy, it’s time to get a prank of your own in the books. Here are some ideas. Remote Pranks for Virtual Teams The above pranks are awesome, but what about pranks that are inclusive for remote employees […]
Ready for S’more? The MozCon 2022 Day Two Recap
Day two of Camp MozCon was everything we expected it to be: more networking, more marshmallows, and more brilliant presentations from the top minds in the industry. Speakers covered the SEO gamut — from research and content creation, to e-commerce, and more! Not only were the presentations chock-full of insights, but the storytelling had us feeling as though we were all sitting around the campfire. Everyone was dialed in and ready to turn insights into actions. More Than Pageviews: Evaluating Content Success & Correcting Content Failure — Dana DiTomaso Dana started the day by making us think: what is the […]
A Comprehensive Guide to Local SEO in 2022
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we’ve created a comprehensive guide covering local SEO tips and tools. By the end of the guide, you’ll have a firm understanding on how to optimize your business to reach potential consumers who use local search to choose which […]