Internet Marketing / 3302 posts found
Reinventing yourself in the Metaverse through digital identity
Metaverse users can reinvent themselves with a digital identity built upon avatars and digital assets, but there are challenges to consider.
How do you pick your next NFT? Community responds
Redditors discussed various strategies on how they pick the next NFT collection they will invest in.
Sustainable Marketing: Key Principles & How to Leverage It [+Examples]
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. So, how does a brand leverage sustainable marketing to appeal to a growing, socially conscious audience? We’ll cover that and more below. Green Marketing vs. Sustainable Marketing While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that […]
How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]
The line between marketing and digital marketing has blurred. Offline marketing was once considered “traditional” compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, […]
YouTube Challenges To Boost Subscribers in 2022
With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things […]
Why You Shouldn’t Ignore the Role of Social Media in Brand Building
90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. You can’t just build a brand with a great logo, quirky copy, and a pleasing palette. Audiences today are looking for something more. The Role of Social Media in Brand Building To successfully build your brand on social media, you can start with creating a great visual brand. But you can’t stop there. […]
How to Create an Ebook From Start to Finish [Free Ebook Templates]
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or non-fiction ebooks, but what exactly is an ebook in the marketing industry, and why do they deliver such great results for marketers? In this post, you’ll learn: What is an ebook? Ebook Benefits What ebook file format should you use? How to Write an Ebook Ebook Ideas Ebook FAQs Let’s get started. 36 […]
How to Create a Product Launch Email [Outlines + Templates]
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet, one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only do […]
How to Create Content for Every Stage of the Buyer’s Journey
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. In this post, we’ll cover: The Buyer’s Journey and What It Means in Marketing Why It’s Important to Create […]
15 Cover Letter Templates to Perfect Your Next Job Application
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. The truth is, you can’t really predict on a case-by-case basis — and you’re better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your […]