Internet Marketing / 3189 posts found
How to Increase Your Instagram Engagement Rate in 2022
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential. While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. Discover below ways to increase your engagement rate and the industry benchmarks to measure yourself against. What is an Instagram engagement rate? Why does your Instagram engagement rate matter? What is the average Instagram engagement rate? How To Calculate Your Engagement Rate On Instagram How to Increase Your Instagram Engagement […]
Calculating Correlation in Excel: Your How-To Guide
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills? No problem. Here’s how to calculate — and understand — the correlation coefficient in Excel. A correlation coefficient of +1 indicates a “perfect positive correlation”, which means that as variable X increases, variable Y increases at the same rate. A correlation value of -1, […]
Welcome, Happy Campers! The MozCon 2022 Day One Recap
Today, after three years, we gathered some of our best friends in the industry to kick off the biggest SEO party of the year in Seattle. That’s right, Camp MozCon is back in all of its real-life glory and we could not be more excited! Cue all of the fist bumps, Roger selfies, and snacks, because we are back in action! It wouldn’t be MozCon without the top minds in the industry sharing their findings, and we were not disappointed yesterday. They really brought the heat to the campfire. SERP Strategies — Andy Crestodina Andy is always a fan favorite […]
How to Highlight Duplicates in Google Sheets [Step-by-Step]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises a good question: How do you highlight duplicates in Google Sheets? We’ve got you covered with a step-by-step look at how to highlight duplicates in Google Sheets, complete with images to make sure you’re on the right track when it comes to de-duplicating your data. […]
A Quick Guide to Nonprofit Website Redesigns [+Best Practices]
It’s hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization’s outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless. On the other hand, subpar websites actually distract audiences from the goals you want them to accomplish, confusing visitors with navigation that obscures the most relevant information or overloading them with too many calls-to-action. As digital […]
The Ultimate List of Email Marketing Stats for 2022
Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. If you’re still hesitant, keep reading — we’ve cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, you’ll find: Email Marketing Stat Highlights for 2022 General Email Marketing Statistics B2B Email Marketing Statistics Mobile Marketing Statistics B2C Email Marketing Statistics Email Marketing […]
How Web3 Technology Will Impact the Future of Consumer Trends [Expert Insights]
Many years ago, I waited hours in line after a concert to get a coveted Selena Gomez autograph. After she signed my poster, I hung it up in my bedroom, where it felt like my most prized possession. Because, although plenty of other people had Selena’s autograph — no one had this specific one. It was one-of-a-kind. And worth every penny I paid to attend the meet-and-greet. And, although it may not seem like it at first, web3 technology — and how it will ultimately impact consumers — is actually very similar to my experience at the Selena Gomez concert. Here, […]
The Top Video Marketing Tactics Brands are Investing In [+Which Are Losing Steam]
Video marketing is becoming more and more integral to a brand’s success. If you’re a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering. Most Used Video Marketing Tactics Here is a breakdown of the kinds of videos and platforms marketers are continuing to leverage and why: Short-Form Video In our survey, […]
Coming Soon: The State of Consumer Trends in 2022 & Beyond
It’s almost here… Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you’ve arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we’ve got in store for you! Worried you’ll forget? Click here or below to set a Google Calendar reminder that will notify you when the report is live. We’ll also send this content out in our Marketing […]
80+ Essential Social Media Marketing Statistics for 2022
Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels. With a solid chunk of the world’s population on social media, it’s critical that your business has an effective social media strategy that helps you reach your intended audience. Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2022 to get the highest ROI. Social Media Marketing Report Statistics Channel-Specific Social Media Statistics Facebook Twitter Instagram LinkedIn YouTube TikTok Reddit Social Media Consulting Services Social Media Marketing Report Statistics […]