Internet Marketing / 2764 posts found
How to Prepare an Advertising Plan [Free Template]
Turning an idea for an advertising campaign into reality isn’t exactly simple, but it always begins with creating a concrete and detailed advertising plan. Your plan will help you present a clear path for return on investment (ROI), get buy-in from leadership, and share your proposal with relevant stakeholders. Follow Along With HubSpot’s Free Ad Plan Template In this post, we’ll explain what an advertising plan is and highlight the major sections you should include in your advertising plan so you can guarantee your next campaign is a success. Advertising Plan Template Pro Tip: HubSpot created the following advertising […]
A Little Irish Wisdom for Your Local SEO
Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. A first century well spent Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death […]
11 Talent Acquisition Strategies to Find the Best Employees
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high. Regardless of the state of the economy and your talent pool, to succeed long-term, your business should be able to hire and retain the best, most talented employees. But hiring can be a daunting task, which is why you need a talent acquisition strategy. To succeed long-term, it’s critical you attract and retain talented employees regardless of vacant roles. Talent acquisition can help you do this, while solving […]
How to Prep Your SEO Strategy for a New Website
How to Prep Your SEO Strategy for a New Website From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step further, the best case scenario would be that your website structure is fully built based on the SEO strategy you already have in place. Doing this from the get-go saves lots of headaches for things like web development, content formatting and […]
How to Craft a Successful Customer-Centric Marketing Strategy
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the video game series “The Legend of Zelda.” My online search for the right gift led me to STL Ocarina, a company that sells ocarinas — the musical wind instruments that have been around for thousands of years and a staple item in the Legend of Zelda series. Clearly, the company knew many of its customers were like me — either […]
12 Essential Media Planning Tools
Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in media planning is a must. However, it’s almost impossible to pull off without media planning tools that give you insight into your efforts. To help you with your media planning efforts, we’ve compiled a list of the essential media planning tools, templates, and software to use this year. Your customers are consuming messages in more ways than ever before — […]
SEO & Core Algorithms: How to Address, Analyze, and Affect
Core algorithm updates can be the bane of an SEO’s existence. The number of unknowns coming out of an update keeps people on their feet, as Google seemingly sits back and watches them scramble to address the changes. Given how cryptic Google typically is about core updates — and even regular updates, for that matter — it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. Google itself has even stated repeatedly that website owners shouldn’t view updates as something they are fighting against. With all that said, do […]
What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Deloitte’s Heat Test Report found 69% of brands with representation in ads saw an average stock gain of 44%. But where does one start? Diversity isn’t something you can simply check off a list — implementing inclusive content is complex. It has many facets internally and externally in an organization and includes multiple […]
The Ultimate Guide to Instagram for Business [+Data From 500 Marketers]
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled. Instagram has proven a worthwhile investment for marketing purposes. When we surveyed over 1,000 marketers in 2022, they revealed that Instagram is the most effective social media platform, above Facebook, YouTube, and TikTok. But using Instagram for business purposes can seem daunting, particularly if you’ve only ever used it for personal use. Here, we’re going to explore how to promote your business on Instagram. How to Use Instagram for Business […]
How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will need to complete the following steps: determine how many visitors are typical to websites in your industry determine how many visitors are “good” for websites in your industry establish a goal based on variables like industry, size, and user experience and create an action plan to achieve it In this post, we’ll walk through how to complete each of these […]