Internet Marketing / 3368 posts found
Inflation-Based Price Changes? Here’s How & How Not to Address it in Your Messaging
Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes 1. Be truthful. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes. Specifically, they want clarity – no jargon, blame, or redirection. In recent years, consumers have […]
Iconic brands including Nike, Gucci have made $260M off NFT sales
Nonfungible tokens give major brands new ways of interacting with their consumers spanning art, fashion and gaming.
Telegram founder suggests ‘NFT-like smart contracts’ to auction usernames
“Imagine how successful Telegram with its 700 million users could be if we put reserved usernames, group and channel links for auction,” the Telegram founder wrote.
How to Find Your Real SEO Competitors — Whiteboard Friday
Competitive research and analysis is a critical component of your SEO strategy. You may have an idea of who your busines competitors are, but your real SEO competitors are the ones who target the same keywords, speak to the same audience, and solve for the same consumer needs. In today’s Whiteboard Friday, Lidia Infante walks you through two approaches to find out who those competitors are. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Fridays. My name is Lidia Infante, and […]
9 Marketing Automation Best Practices
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Fortunately, I put together nine marketing automation best practices that will keep your company on track to meet its marketing goals, generate leads, and increase revenue. Marketing Automation Best Practices Keep marketing analysis and lead scoring simple. Map your lead flow. Know the buyer’s journey. Create your buyer personas. Create engaging content. Consider email reputability. Effectively capture leads by […]
Hodl until mega yacht: Mintable founder shares crypto journey
Zach Burks said that his goal was to collect ETH and never sell until he can afford a mega yacht.
White hat: I returned most of the stolen Nomad funds and all I got was this silly NFT
Metagame’s founder, who’s behind the NFT offering, said he has no idea whether it’ll actually incentivize hackers to return funds, but it’ll “be cool if it does!”
Uniswap eyes NFT financialization, in talks with lending protocols
In a tweet from the head of NFT product, the exchange is allegedly in contact with several NFT lending protocols to build NFT financialization.
Beijing announces two-year Metaverse innovation and development plan
The Metaverse development plan requires various municipalities to track NFT technology trends and integrate the Metaverse into education and tourism.
Personalized Experiences: Why We Love Them + Brand Examples
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve as inspiration for your own strategy. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Why do we prefer personalized experiences? Twilio’s 2022 State of Personalization report found that 49% of consumers say they will likely become repeat buyers after a personalized shopping experience with a retail brand. Businesses also report […]