Internet Marketing / 3202 posts found
YouTube vs. TikTok: Which Is Better for Your Business in 2022?
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. In order to make the right decision, it’s essential to understand their unique audiences, marketing opportunities, and algorithms. Let’s take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business. YouTube vs. TikTok: […]
The Inspiration for the Artwork Came From My Egyptian Family Roots — Creator’s Interview
On this joyful day, my guest is Matthew — the founder of The Feral Pharaohs. Chris: The Feral Pharaohs are now available for mint on the Polygon Network. What are these Feral Pharaohs? How did they come into being? In other words, what is the story behind their creation? Matthew: Yes! Minting has been open for a little over a week now with over 620 minted and almost 150 members strong! I wanted to create The Feral Pharaohs as a community for the Pharaohs of the metaverse, for the ones that want to escape their domestication and live the life […]
Top 5 Video Marketing Challenges in 2022 [New Data]
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are dealing with and how to overcome them in your strategy. Top Video Marketing Challenges in 2022 The top five video marketing challenges are: Lack of time to create video content. Difficulty creating an effective video strategy. Inadequate budget to create video content. Difficulty with the […]
Google Autocomplete: More than a Free Keyword Research Tool
Google Autocomplete (often referred to as Google Suggest) is one of the first Google search developments that appeared on SEOs’ radar. Many years ago, Google Suggest was what powered Google Instant results, making a huge impact on users’ searching journeys. SEOs have been using it as a free keyword research tool. Yet there’s much more to this search feature, especially after all the updates Google has introduced, turning Google Autocomplete into a smart and predictive platform of its own. What is Google Autocomplete? Google Autocomplete allows users to easily complete their query by suggesting possible extensions of what they are […]
How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram. Fortunately, Instagram’s team aims to change that, in part with a new nudge feature. Let’s dive into what this new feature does, and what it could mean for marketers. How Instagram’s New Nudge […]
Where Nonprofits Spend Their Time On Social Media in 2022
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause. Often, non-profit organizations are tight on resources and don’t always have the ability to produce large, high-visibility campaigns. That’s where social media can help. Let’s dive into the social media platforms that non-profit orgs can leverage today. How Non-Profits […]
How We Increased Revenue with Speed Optimization [Local SEO Case Study]
Last year, I pitched a series of technical SEO topics for local SEO on twitter and got lots of positive feedback. One of these elements of technical SEO that can feel extremely daunting and unfamiliar to local SEOs is speed optimization. There are some key scenarios when local SEOs should seriously consider speed optimization, even for a small local client. After all, these clients are still impacted by the issues that come along with having a slower website — such as higher bounce rates, lower conversions, and worst of all, a poor user experience. There are also plenty of instances […]
Inclusive Language: How To Use and Promote It at Your Organization
Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work. Here we’ll explore what inclusive language is and provide examples to ensure you create an inclusive workplace and inclusive marketing material and 2022 and beyond. To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge […]
Best TikTok Hashtags in 2022 [Ultimate Guide]
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it’s easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they’re a powerhouse for engagement, visibility, and discoverability. Even if you aren’t running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy. Here, we’ll explore the benefits of using TikTok hashtags, discuss best practices for using them, and uncover what types of hashtags are most […]
How To Make Instagram Reels and Use Them to Your Advantage
If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August 2020 — as countries like the U.S. considered banning TikTok due to privacy concerns — Instagram launched Reels as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now […]