Internet Marketing / 3191 posts found
How to Hire for and Develop a Successful SEO Department
It’s a highly competitive market for SEO skills at the moment. But as a hiring manager, how do you ensure that you are selecting the right fit for your team, and not just the available candidates? It’s crucial for the well-being of your existing team, your prospective hires, as well as your SEO performance, to hire well. Who you hire, when, and in what order can come down to several factors. Working in-house may mean your budget for hiring SEOs is limited, so you might need to find someone who ticks a lot of skill boxes broadly, but less deeply. With […]
What is a Content Management Workflow? Why You Need One in 2022
Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks. You must first edit and fact-check the content before publication and distribution. Readers become disinterested or upset at careless, incorrect content. And once the information is out there, it is nearly […]
Social Media Basics: A Checklist Every Marketer Needs
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed. Social Media Tasks Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Sharing – You must […]
How to Calculate Your Lead Generation Goals [Free Calculator]
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer out of thin air. Your projections need to be based on math and anchored in your company’s larger goals. That’s where our new lead goal calculator comes in. Lead Calculator Image Source To make it easier for marketers like you to set your lead goals […]
20 of the Best Professional Bio Examples We’ve Ever Seen [+ Templates]
Be honest, does your professional bio make a statement? If you have your doubts, it’s likely time to update your bio, and we have some of the best professional bio examples to get you started. Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals. But if you’re anything like me, you probably don’t think about your professional bio until you’re suddenly asked to “send one over via email.” You have approximately one afternoon to come up […]
NFT collection backed by Bitcoin mining offers alternative to ‘hyped’ drops
The sheer volume of NFT projects out there means it can be difficult to stand out from the crowd — but this collection says it has the answer.
NFT flipping not so profitable for more than half of buyers: Survey
Though a majority are down on their NFT purchases, there are signs which point to a healthy and robust market in the long term.
9 Creative Company Profile Examples to Inspire You [Templates]
What do your customers really know about you? Do they know that you sell products and have a website? That’s not enough to build a brand identity that resonates with buyers and establishes your brand as the right choice. In the digital world, an impactful first impression can make you stand out among the enormous amount of content out there. Being memorable is hard, but worth it if you want a brand that will resonate with customers, colleagues, and investors. People who find you online want to know about your company’s mission, vision, and, of course, how you can help […]
46 Ideas for Your 2022 Small Business Marketing Strategy
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 274 million by 2025. If you’re a small business owner with little experience in online marketing, creating a strategy to boost your online presence may feel overwhelming. Have no fear — we’ve got you covered. In this post, we’ll help you build and optimize your small business marketing strategy using inbound […]
Free Instagram Post Templates for Your Brand
Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term. However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress. If that’s the […]