Internet Marketing / 2754 posts found
How to Understand Market Penetration and Create a Strategy With STP Marketing
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog […]
27 Mission and Vision Statement Examples That Will Inspire Your Buyers
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability. According to a Circular Board article, 74% of […]
The 9 Goals to Consider When Creating a Marketing Strategy
If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first need a clear goal. What does your business want to accomplish? Maybe you need more traffic to your website or perhaps you want to generate more leads. If you need help figuring out what that is, we’ve got you covered. A campaign without a clear […]
Top Stories 7-Pack Tops the SERPs
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. Should we panic […]
How to Make an Instagram Business Account
Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using Instagram to reach new audiences, increase brand awareness, and ultimately grow sales, then you could be missing out. In this post, we’ll review how to make an Instagram business account, and the benefits of having one. Plus, how to switch back-and-forth between a business and […]
What Are Employability Skills?
Most jobs require specific skills to succeed, like knowing how to use social media scheduling tools if you’re going to work as a content creator. However, most jobs require skills that aren’t always listed on a job application because you’re expected to have them no matter what, like communicating with your coworkers. These skills, often called employability skills, are critical even if they’re not listed on a job application. Let’s go over what they are, how they apply to day-to-day activities, and how to improve upon them so you can succeed in every position you have. As foundational skills, […]
The Best Super Bowl Ads of All Time
The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads. While much is still unknown about 2022’s Super Bowl commercials, a few leaked ads hint that a lot of content will err on the relatable and comedic side, while still giving viewers the high-budget excitement the Super Bowl ads we know and love. Here’s just one example of a commercial we can expect on Super Bowl Sunday from […]
How to Repost on Instagram: 4 Ways to Reshare Content From Other Users
Instagram is undoubtedly one of the most powerful social media platforms to increase brand reach and drive new business — but it can be time-consuming and expensive to consistently create the type of high-quality content you need to see long-term results. Which is why reposting on Instagram is a powerful option for brands. But, unlike other social platforms, Instagram doesn’t offer a native tool to repost. Fortunately, we’ve got you covered. Here, we’ll show you four different free ways to repost on Instagram in a few simple steps. Let’s dive in. (Interested in why brands should repost on Instagram? Skip […]
How to Optimize Your Instagram Strategy for Search Discoverability
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core audience. However, not enough leverage all the opportunities these features offer. Let’s dive into what those are and what you can gain from using them. How Instagram’s Search and Explore Feature Works To start, there are five main search categories on Instagram: Top – This includes top posts related to your search term, regardless of the type of post. Accounts […]
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat […]