Internet Marketing / 3361 posts found
6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data]
Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the brand awareness you’re looking for. Nonprofit Trends to Watch in 2022 1. Collect donations on social media platforms with native donation features. TikTok has grown in popularity for nonprofits in reaching audiences and collecting donations. In fact, almost 75,000 donations were made within the app in support […]
Twitter Power Users: What They Are & How to Become One
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done. Despite your best efforts, it can seem like you’re screaming into a void. Nevertheless, the good news is that it’s possible to grow a following and become a power user on Twitter. In this article, we’ll consider what […]
9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the future business trends we plan to follow in the coming months. Take a look at the following nine trends […]
The 5 Best Ebook Formats for Marketers [Free Templates]
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because the ebook format you choose will determine the success of your efforts. Here, we’ll cover all ebook formats and how to choose the best one for your project. We’ll also explain how HubSpot’s ebook templates can help you achieve your marketing team’s lead generation goals. […]
The Ultimate Guide to Google Ads [Examples]
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on the scene in October 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads. Given Google’s expansive reach, chances are you’ve seen (and probably clicked on) a Google ad, and […]
How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on industry terms your audience should know? Now, when you refer to something you said elsewhere in that article, you can actually link to it — making it much easier for your audience to figure out what the heck you’re talking about. Want to see what […]
3 Easy Steps to Create Your Facebook Vanity URL [+ Tips]
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having a customized URL. Choosing a username is totally optional, but it adds an extra level of professionalism and gives you a shorter, more memorable web address for your business page. How to Create Your Facebook Vanity URL 1. Visit Facebook.com and head to your business […]
The opportunities and risks of Metaverse for small businesses
The benefits outweigh the risks when it comes to the adoption of Metaverse for small businesses.
Crypto to reach 1 billion users in 2030: BCG Report
A report by Boston Consulting Group shows that 0.3% of individual wealth is invested in crypto while 25% is in equities.
What Are the Best Tools for Storytelling With Data Visualization?
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make, or you want to showcase data from an analysis your team has done, proper data design is key to creating effective visuals that everyone is happy with. Charts and infographics can be pretty, but if they aren’t also properly breaking down data in a way that makes an impact on the audience, they are likely not worth the time and effort. Below, we discuss how storytelling ties into data visualization, and what tools can […]