Internet Marketing / 2940 posts found
How to Identify Whether Your Increased Traffic Is Spam
Traffic has spiked — hallelujah! This is what you’ve been working towards! Pause: before you start celebrating, it’s good to do your due diligence and make sure that glorious, spiked blue line under “All Users” is in fact genuine users visiting the site, and not spam. The checklist to determine whether or not increased traffic is spam is not too difficult to follow. You’ll probably know in 10 minutes whether it’s time to do a celebratory dance, or if you need to solve a problem. Either way, today you’re going to do something valuable. Before taking action on that pesky […]
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the company has an integrated media planning strategy. A few months after these events, when I was shopping for shapewear for my wedding, guess what brand I thought of? (Spoiler alert: it was SKIMS.) That’s why, as a marketer, having an integrated media plan is important […]
NFTs, Web3 and the metaverse are changing the way scientists conduct research
To democratize science through decentralized science would allow for a new kind of interface layer for a modern Scientific Revolution.
Indonesia’s cryptocurrency community in 2022: An overview
Regulations, exchanges and local adoption help cryptocurrencies gain traction in Indonesia.
Record music streaming profits highlight how NFTs will empower content creators
With the dramatically expanding creator economy, NFTs and Web3 are becoming the tools for giving artists and musicians more financial stability and control.
Celebrity tokens: Signs of rising crypto adoption in Indonesia
Some of Indonesia’s best-known celebs have helped fan the flames of interest in digital assets.
What are Instagram Guides? [+ How to Create One]
If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one location, which you can share with your community. For marketers, it’s a great way to revive old content, promote products, and introduce your brand. Let’s take a closer look at Instagram Guides, how you can leverage them in your marketing strategy, and how to make […]
You Can Go Your Own Way: How to Get Things Done When You’re the Only SEO
If you’re an SEO like me, you probably spent at least a year or two at an agency where you worked with other experienced SEOs. On large teams, there’s always someone to learn from, bounce ideas off of, or to help finish projects on time. But what happens when the SEO team is just you? This is the question I had when, after several years agency-side, I moved in-house to be the first and only SEO the organization ever had. More than three years later, I’m still a team of one. I had to figure out how to accomplish my […]
The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021. Unsurprisingly, the #1 reason they gave for this was the global pandemic. To make matters more complicated, 39% of those who pivoted in 2021 changed their […]
Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging
HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds. We invested innumerable people hours, hired professionals, and sought world-class expertise to identify the DEI best practices, implement them and measure their success. Although there’s no finish line for this […]