Internet Marketing / 2940 posts found
10 Best Ecard Makers to Show Your Customers You Care
According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for […]
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let’s dive into how to […]
11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]
You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time. The faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue. You may be questioning whether or not simply shaving a few milliseconds off of your website’s page […]
How to Use Your CRM to Power Your Marketing
It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s essential to connect your marketing efforts with the tool at the center of it all: your company’s trusty CRM. While you may be familiar with a CRM, you probably aren’t using it to its full potential. Here, we’ll cover its role in marketing and how it powers great customer experiences. CRMs are traditionally considered a tool for sales […]
How to Make an Animated GIF in Photoshop [Tutorial]
Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I’m using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. How to make a GIF Upload your images to Photoshop. Open up […]
7 Amazing Sample Answers to “What Makes You Unique?”
The interview question, “What makes you unique?” is not an opportunity to confess weird habits or odd quirks. It’s a chance to provide the interviewer with insight into how you’d be the best candidate for a role, while proving you’re someone who can think on her feet. Essentially, “What makes you unique” really means, “What makes you an exceptionally good candidate?” To avoid an awkward conversation, you’ll want to be prepared to answer “What makes you unique?” in an interview. Here are seven sample answers to ensure you’re proving yourself an incredibly valuable company asset. How to answer “What makes […]
Core Web Vitals: Finding Common Ground Between SEOs and Developers
Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and support initiatives that get developers and SEOs all working towards the same goal? Is Core Web Vitals the common ground we need? In this conversation with Moz Developer, Lucas Rasmussen, we explore his recent project aimed at improving our A/B testing experience and how it overlapped with Core Web Vitals. Question: What is your role at Moz? Lucas: I’m a Web Developer at Moz. I manage the Moz website and content […]
How to Pivot Your Content Plan According to HubSpot Marketers
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened, and you need to pivot your content. Maybe it’s a sudden trend or global event that diverts your audience’s attention. Or, perhaps a competitor’s campaign launch has everyone talking, and you’re unsure if your current content strategy is good enough to outshine theirs. Regardless, this shift has impacted your company directly, which […]
How One Instagram Influencer Went From 0 to 45K on Reels (And How You Can, Too)
Over the past few years, TikTok has seen explosive growth, and it shows no signs of slowing down. In fact, by the end of 2022, TikTok is predicted to reach 1.5 billion monthly active users. But there’s another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, ‘snackable’ content that mirrors what you’d see on TikTok. We’ve already covered the debate of TikTok versus Instagram Reels, so I won’t go into that here. Instead, I spoke with an Instagram influencer and consultant, Kar […]
5 Instagram Challenges Marketers are Facing, According to Research
Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too. Now it’s up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we’ll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. 5 Instagram Challenges Marketers Face 1. Knowing which hashtags to use – and how many. From […]