Internet Marketing / 3191 posts found
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it’s vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google’s third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn’t have to. Here, let’s explore […]
15 TikTok Content Ideas for Businesses
A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, […]
Humans vs. Robots: Picking the Best Audience for Your SEO Content
Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with challenges. Google has hundreds of billions of webpages in its index, competing for the top spots on search result pages. Not to mention, when you’re writing for search engines, you technically have two audiences: bots and humans. Let’s look at how these audiences compare and see who you should be writing […]
Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals. Then, suddenly, you’re stretching the truth on features and saying, “Sure, we can do that!” when you’re not sure you can really do that — or worse, you’re sure you absolutely cannot do that. Sales […]
How to Make a Histogram on Google Sheets [5 Steps]
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories. Say you have a blog and you have blog posts ranging from 1 to 500 words, 500 to 1,000 words, and 1,000 to 2,000 words. You want to […]
Bad Press Releases: 14 Rookie Mistakes to Avoid
Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press release is simple — writing a good press release is no easy task. In this piece, we’ll break down 14 common bad press release characteristics and offer suggestions to help your team avoid press release mistakes. 14 Rookie Press Release Mistakes to Avoid While there’s no such thing as the “perfect” press release, your team can get closer to the […]
Job Simulations: What They Are and Why Recruiters Need Them
Recruiting or hiring the right talent is essential to the growth of any business. However, it’s not always easy to find the right person. Most times, it feels like trying to find a needle in a haystack-like heap of CVs, with each new one looking better than the last. Sorting through these CVs often requires a ton of time and effort — without the guarantee of picking the right candidate. You can make things easier for yourself and increase your chances of picking the right candidate by using job simulations. In this guide, you’ll learn what job simulations mean. We’ll […]
What is a Marketing Plan & How to Write One [+Examples]
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even know where to start. Fortunately, we’ve curated the best content marketing plans to help you write a concrete plan that’s rooted in data and produces results. But first, we’ll discuss what a marketing plan is and how some of the best marketing plans include strategies that serve their respective businesses. […]
English Premier Football League Files NFT and Web3 Trademarks Concerning Its Logo and the Cup Trophy
While big sports are gradually adopting various web3 initiatives, the iconic European football function English Premier League (EPL) is officially entering the realm. This is known from the recent filing of two crypto and NFT trademarks to the US Patent and Trademark Office. The news came from the licensed trademark attorney, Michael Kondoudis’ Twitter post from June 6th. Thus, according to the attorney, “the Premier League has filed 2 US trademark applications for NFTs, cryptocurrencies, digital tokens + collectibles, digital asset trading, financial and crypto services, virtual clothing, footwear, and sports gear.” The filings include EPL’s name and logo of […]
How to Earn Topical Authority in 2022 and Beyond
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start. In this article, I’ll take a deep dive into topical authority: what it is, how to earn it, and, importantly, how to strategically develop topical relevance. What is topical authority? Topical authority is a measure of authority built up through proven expertise and trust in […]