Internet Marketing / 3211 posts found
How to Type the Shrug Emoji ¯\_(ツ)_/¯ in 2 Seconds Flat
The shrug emoji 🤷 is a popular image used to convey confusion or emphasize a question. There’s no denying the power emojis have when it comes to boosting engagement and emphasizing communication. Sometimes you just need a symbol to get the point across, and emojis serve that purpose. However, it’s worth noting the shrug emoji wouldn’t exist without its predecessor, the shrug emoticon. ¯\_(ツ)_/¯ Though emojis have come a long way, I’m still a big fan of typed emoticons. Emoticons bring me back to simpler times when my phone still had a physical keyboard and AOL Instant Messenger was my […]
OpenSea announces new security features to protect users from NFT scams
The new feature will automatically hide suspicious NFT transfers from view on their marketplace.
NFT trading volume surges amid market and floor price crash
Eight of the top 10 NFT projects have posted at least a 115% increase in 24-hour trading volume as the floor prices of many top NFT collections tumble.
Crypto users take to Twitter to lament the ongoing market downturn
What goes up must come down. And then go up again. Then come down again. And on and on and on…
Floor price of popular NFT collections collapse due to bear market
Not even popular art collectibles could survive the wrath of the market downturn.
Aspirational Analysis: Competitive Research for New (or Small) Sites
Competitive SERP analysis (including our recently launched Competitive Analysis Suite) is — by design — based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Consider, for example, the fictional site, Dice-E-Shop.com (shh.. just let me have this one). We plug it into True Competitor, wait for some magic to happen, and voila! Look at all the time you saved! Okay, it’s not ideal, but there is a solution, and […]
Local SEO Audit: Everything You Need to Know [+ How to Perform One]
How can you be sure that your business is taking advantage of every opportunity to attract local customers? One way is to perform a local SEO audit — a thorough assessment of your search engines rankings and the actions you should take to improve or maintain your local online presence. While a local SEO audit may seem daunting if you’ve never done one before, it can actually be completed in seven easy steps — and there are several tools that can make yours quick and efficient. A local SEO audit can be done on its own or as part of […]
25 Copywriting Portfolio Examples That Will Secure Your Next Gig
If you’re reading this blog, you’ve likely decided to start or revamp your copywriting portfolio. With so many portfolios out there, it’s hard to figure out how to make yours stand out from the crowd. What colors should you use? What kind of writing samples will show off your skills? Fortunately, I’ve put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. Each copywriting portfolio example I’ve included is unique in terms of color, layout, and personality — highlighting the various ways you can approach putting a portfolio together […]
Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
Google holds over 85% of global desktop search traffic and gets billions of searches per day. Google’s advertising revenue through Google Ads was $209.49 billion in 2021, the majority of which came from search advertising. Google Ads is very competitive and Google uses an auction system to decide which ads to show. When a search query is made with a keyword that has multiple bidders, Google Ads runs an auction to determine which ads are eligible to be shown for that keyword and their ad positions. Only ads that meet minimum quality requirements will be shown for a relevant search […]
How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key to a successful online business. Understanding a customer’s buying cycle is how you can have the right marketing for a successful commerce site. Online Buying Cycle The online buying cycle is very similar to the original buying cycle; however the key difference is the online buying cycle occurs online. Because it is online; many ecommerce sites and brands will utilize social media platforms and email marketing as marketing tools to help market and sell […]