Internet Marketing / 3185 posts found
The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. Your content is an asset that you need to protect and invest in to continue reaping the benefits. To […]
7 AI Automation Examples that Will Streamline Your Marketing Strategy
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject. Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let’s dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. A bot is an AI-powered intelligent automation with many use cases for both marketers and consumers. Marketers like myself typically use AI bots to streamline tedious tasks. For example, I often have to interview […]
How to Learn Excel Online: 21 Free and Paid Resources for Excel Training
Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available. I discovered a lot of amazing options, both free and paid. Microsoft Excel is a versatile spreadsheet application that’s useful for data entry and storage, budgeting, data analysis, project management, reporting, inventory management, and much more. Whether you’re a marketer, freelancer, entrepreneur, or business owner, and no matter your profession, Microsoft Excel is a valuable skill to have. Today, I’m going to share some of the best ways to learn Excel online free of charge, plus some paid […]
7 Meeting Agenda Examples For Productive and Efficient Meetings
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute, and we couldn’t come to helpful conclusions. As essential as they were, these meetings did not get anything done. Research reveals I was not alone: even in 2024 71% of professionals feel meetings are unproductive and inefficient. Enter: meeting agendas. Having a solid meeting agenda […]
21 Virtual Holiday Party Ideas Hybrid & Remote Marketers Love
It’s officially the holiday season. If the majority of your workforce is hybrid or remote, like we are at HubSpot, that means it’s time to come up with a few virtual holiday party ideas for your team. Let’s face it — traditional in-person holiday parties were arguably easier to plan. Just order some festive food and drinks to the office (or gather at a local restaurant), throw on some holiday music, let folks mingle for a few hours, and everyone generally left satisfied. However, hybrid work presents some new challenges. I’ve pulled together some virtual holiday party ideas and included […]
What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said
Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about digital content — but, hey, it’s an important one. From toddlers to senior citizens, everyone today wields a mobile device. So much of our lives are spent staring at screens that very few can say they don’t consume digital content, whether they call it that or not. No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, I’m […]
The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling the wrong story… And it’s costing them millions. So… Whose story are you telling? Every story has four characters: the Hero, the Victim, the Villain, and the Guide. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects […]
Site Reputation Abuse: Is Your Website at Risk?
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized.
It’s Like Marketing, But Made for Humans: Lessons from Oatly’s EVP
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief that growth marketing needs to be “neutered, if not totally destroyed.” Lesson 1: Put creatives at the forefront. Brendan Lewis, Oatly’s EVP of global communications and public affairs, says it all started when global chief creative officer John Schoolcraft was tasked with turning a small […]
SEO for Startups: How Startups Can Unlock Growth With SEO
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they had five clicks per month; they’re now getting 15,300 clicks. In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. I’ll cover why startups need SEO, a detailed step-by-step guide on how to do SEO for […]