Internet Marketing / 3009 posts found
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Relevance continues to be a hot topic in search, especially since John Mueller broke the internet last year by saying that the “number of links doesn’t matter at all”, and that relevant content trumps the quantity of content. I head up the team at JBH the Digital PR Agency, and whilst growing the team and working with a huge range of brands over the last four years, I’ve realized that we wear many, many different hats. For some of our clients, we are their link building agency. We achieve specific links that adhere to specific criteria to support SEO objectives. […]
3 Roles Marketing Leaders Plan to Recruit in 2022 [New Research + Expert Insights]
The new year can be an exciting time to consider how you might expand your team to reach new goals in 2022. But it can also be stressful for that very same reason. With a limited budget, how can you ensure you’re making the right hire? HubSpot’s Blog Research uncovered the top three roles marketers are planning on hiring in 2022. Let’s explore why those three roles matter, according to experts. The Top 3 Roles Marketing Leaders Plan to Hire in 2022 1. Creative Director Nowadays, brands are expected to create top-notch content across platforms. To successfully reach new audiences and […]
How 500 Marketers are Leveraging Instagram Shopping Tools [Data]
Does anyone remember the days when all we saw on Instagram were poorly lit pictures our friends took and memes we didn’t want our parents to see on Facebook? Well, we’re long gone from then. The platform has evolved from a simple image-sharing social platform to a money-making content curation one. With the addition of Instagram’s shopping tools, it’s steering more toward ecommerce and less on the social aspect. So what does that mean for brands? We surveyed over 500 marketers to learn more about their Instagram strategy. Find out below what we found out as it relates to the […]
31 Instagram Features, Hacks, & Tips Everyone Should Know About
Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here. Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the e-commerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are Instagram tips and features here for you. Note: Before getting started, make sure you’re operating on the latest version of […]
Convince Your Boss to Send You to MozCon Virtual 2022 [Plus Bonus Letter Template!]
MozCon is back in person for 2022! From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. You know that. Your peers know that. But how do you persuade the powers-that-be (aka your boss) that sending you is beneficial for your business? Don’t worry, we’ve got a plan. (And if you want to skip ahead to the letter template, here it is!) Copy the template How to make the case Business competition is fiercer than ever. Only those who are able to shift tactics with the changing tides of marketing will be able […]
3 Instagram Video Formats You Should Leverage in 2022 [Data from 500+ Marketers]
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience. To help you, we asked consumers what type of video formats they watch the most. Plus, we surveyed marketers to discover their Instagram marketing strategies. You’ll also learn what video format users like to watch on Instagram as well as the size, length, and aspect ratio you should be using. How Marketers are Leveraging Video on Instagram In 2021, we surveyed over 1,000 global marketers to understand which trends they currently (and plan to) leverage. The first thing that stood out to us […]
How to Be an Amazing Mentor in 10 Ways, according to HubSpot Managers
Take a minute to think about the best mentor you’ve ever had. It could be your manager, a colleague, a parent, a friend, a coach, a college professor. Then, you reach a point in your life where you have the chance to do the same for someone else. It can be both exciting, and a little confusing. In this article, you’ll get tips from both mentors and mentees on what it takes to foster this successful relationship. What does it mean to be a mentor? At its core, being a mentor is being a trusted advisor. It all boils down […]
How to Write a Press Release [Free Press Release Template + Examples]
In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it’s sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. In this post, we’ll discuss: What is a press release? Types of Press Releases Sample Press Release Format How to Write […]
The Ultimate Guide to Writing a Cover Letter
Nowadays, companies have a computerized system that puts resumes through an online scanner which will automatically reject some applicants and push other applicants through depending on their qualifications. So, What does this mean for you as a job seeker? Well, the cover letter attached to your application is more important than ever. We’ve crafted this ultimate guide to cover letters. You’ll find out how to write one that gets read, what to include, and browse tons of templates to gain inspiration. You can dive straight in, or jump to the section you’d like to read. How long should a cover […]
How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts, but more on that below). I was thinking about the product and its competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, […]