Internet Marketing / 3366 posts found
How To Make Your Own Ecommerce Strategy
As an online store, you drive traffic online. This means that, when people search for products or services related to what you sell, you want your business to appear in their search results. Enter ecommerce SEO. Read on to learn more about ecommerce SEO, why it’s important, how to create an ecommerce SEO strategy, and discover tools that will help you with your process. What is ecommerce SEO? Ecommerce seo is the process of making your online store visible in search results so that people doing searches related to what you offer are likely to come across your website. An […]
What Is Transformational Leadership? [+ How It Drives Innovation]
Think about the best boss you’ve ever had. What made them great? Were they open to new ideas? Did they lead with humility? Showed empathy when you needed it? If you answered “yes” to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills. Here, we’ll cover the basics of transformational leadership, define the key characteristics of this style, and see how it differs from transactional leadership. To get a better idea of how transformational leadership plays out in […]
6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]
In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it’s important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let’s review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog’s 2022 Web Traffic & Analytics Report and other marketing experts. Top 6 SEO Challenges in 2022 1. Staying on top of algorithm changes. The HubSpot Blogs surveyed 400+ web traffic […]
If Everyone is a Content Creator — Is Anyone?
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a ‘content creator’, at least on some level. Recently, HubSpot’s Blog Research team ran a study and found 30% of 18-24 year olds and 40% of 25-34 year olds call themselves content creators. That number might seem high at first, but when you consider how deeply ingrained social media has become in our lives, it starts to make sense. What did surprise me, however, was […]
7 Skills You Need to Be a Good Manager [Data + Expert Tips]
What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many elements. I surveyed and spoke with internal and external employees to discover the makers of a good manager. Whether you’re currently managing a team or are interested in doing so, keep reading to discover what we found out. 7 Skills People Managers Must Master Tips on Being a Good Manager How to Be a Good Sales Manager How to Be a Good Marketing Manager How to Be a Good Project Manager 7 Skills People […]
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So it’s vital brands behave responsibly when it comes to collecting and protecting consumer data. But many marketers have relied on third-party data for years, so the phaseout of Google’s third-party cookie in 2023 will likely cause some concern. Fortunately, it doesn’t have to. Here, let’s explore […]
15 TikTok Content Ideas for Businesses
A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action, read on to discover high-quality ideas for content to post on TikTok. What is TikTok? As a refresher, TikTok is a social media platform where users can record, edit, and share video content. These videos can be anywhere between 15 seconds to three minutes long, […]
Humans vs. Robots: Picking the Best Audience for Your SEO Content
Google processes more than 8.5 billion searches every day. That’s more than 100,000 searches per second, thousands of which could lead a user to a purchase. It’s no wonder, then, that 60% of marketers list SEO as their number one inbound marketing priority. But generating organic traffic comes with challenges. Google has hundreds of billions of webpages in its index, competing for the top spots on search result pages. Not to mention, when you’re writing for search engines, you technically have two audiences: bots and humans. Let’s look at how these audiences compare and see who you should be writing […]
Lying in Sales: 9 Reasons It’s Not Worth Lying to Sell More
As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the number is a matter of closing a few more deals. Then, suddenly, you’re stretching the truth on features and saying, “Sure, we can do that!” when you’re not sure you can really do that — or worse, you’re sure you absolutely cannot do that. Sales […]
How to Make a Histogram on Google Sheets [5 Steps]
Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. What is a histogram and what is it used for? A histogram is a graphical representation showing the distribution of data points that have been grouped into specific ranges or categories. Say you have a blog and you have blog posts ranging from 1 to 500 words, 500 to 1,000 words, and 1,000 to 2,000 words. You want to […]