Internet Marketing / 2977 posts found
Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. The best part of my job is being surrounded by content-obsessed folks. They’re pros at creating great content, but also at sniffing it out. So when two of them, without coordination, point me to Substack, I pay attention. Source: Google Trends, six-month rolling average Apparently, the self-publishing platform is enjoying a fresh boost in popularity — many entrepreneurs are seeing it as a better alternative to social media. “Substack is the new Instagram,” Free People’s director of brand marketing, Libby Strachan, told Glossy. What’s Old […]
Looking for the Best AI Tools for Excel? Here Are My 6 Favorite Options
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels. Since I use the program so much, I’ve become pretty adept at more complicated Excel features, but there’s no doubt it can still be time-consuming and tricky. So, I […]
Directional Reporting in GA4 — Whiteboard Friday
In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.
Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular challenges. Most marketing guidance centers on the perspectives of brands that are already established or have a sizable following. But what about the business owners who are starting from zero? We chatted with start-up expert Annie Katrina Lee, whose previous experience includes marketing for Twitch, Pinterest, Amazon, and various start-ups. If you want advice on marketing from the ground up, […]
AI Bots — Who is Blocking and Why?
Are you considering blocking AI bots? Perhaps you think it’s crazy but want to see who it is. Tom Capper digs into the robots.txt of major sites to reveal who is blocking AI bots.
AI Media Planning: 6 Expert Tactics You Can’t Ignore
It may sound weird, but I can’t think of AI media planning without thinking of the 1999 Robin Williams movie Bicentennial Man. OK, fine, I can’t think of artificial intelligence (AI) in general without it coming to mind, but I can explain. The movie follows the “life” of Andrew, a robot purchased to do household chores, only to realize he can do far more and wants to become human. Obviously, this is extreme. I don’t think ChatGPT will be going before Congress to ask for human rights like Andrew anytime soon. But with AI a topic of daily conversation, this […]
23 of My Favorite Free Marketing Newsletters
Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many HubSpotters on Slack to build this list. Although these newsletters are either fully free or have a free version, I’ve noted the ones with paid options, since paid subscriptions = more content. I’ve also included a “recommended if you like” (RIYL) for each newsletter to […]
The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission. As we continue to scale, we need to encourage self-motivation and execute on more cross-functional work to help our customers drive growth. But let’s face it — autonomy without alignment leads to chaos. That’s where the OGP […]
Instagram Productivity Hacks That Actually Work For Me
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels. How does anyone have time to run a business and plan, film, and edit a fun video every single day? We long for the days when a simple, […]
What I Learned About Search From Listening to 2 Musicians
It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.