Internet Marketing / 3282 posts found
Case Study: How the Cookie Monster Ate 22% of Our Visibility
Last year, the team at Homeday — one of the leading property tech companies in Germany — made the decision to migrate to a new content management system (CMS). The goals of the migration were, among other things, increased page speed and creating a state-of-the-art, future-proof website with all the necessary features. One of the main motivators for the migration was to enable content editors to work more freely in creating pages without the help of developers. After evaluating several CMS options, we decided on Contentful for its modern technology stack, with a superior experience for both editors and developers. […]
How to Create a 5-Year Plan You’ll Actually Stick To [In 4 Steps]
One common question you’ll get asked in an interview is, “Where do you see yourself in five years?“ When it’s coming from a hiring manager, we usually have an answer ready. When it comes to your personal life, do you have a five-year plan? In the most stressful times in my life, planning brings me great joy and peace. But who says you have to wait for the stress to come? In this article, we’ll outline why you should create a five-year plan and how to build one you’ll follow through with. Benefits of a 5-Year Plan Whether professional or […]
Ukrainian centralized exchange moves to global expansion track, plans to release metaverse
Centralized exchanges were once just the intermediary between buyer and seller; now, they’ve evolved to become the turning point in ensuring consumer security, diverse asset availability and, in modern cases, access to the metaverse.
Bitcoin to the sky: Emirates to accept BTC payments and launch NFT collectibles
Emirates is embracing new technologies such as the metaverse and NFTs to expand its reach, according to chief operating officer Adel Ahmed Al-Redha.
How long will the crypto bear market last? Raoul Pal’s macro analysis
In an exclusive interview with Cointelegraph, macro investor Raoul Pal analyzes the macro factors that are keeping the crypto markets under pressure and the triggers that could spark the next Bitcoin rally.
Crypto needs regulation but should be done right: Report and database
The absence of a well-defined regulatory landscape sows uncertainty in the crypto industry. What should the regulators do to set things right?
How Your Audience Could Shift in Web 3 [Executive Insights + Podcast Episode]
If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3. And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions like, “How could Web 3 impact my business?”, “Will I fall behind if I don’t get in on Web 3 now?”, and “Is Web 3 just built on hype?” “When you’re listening to the news, or you’re on Twitter, and people are talking about NFTs […]
A Marketer’s Guide To Video Codecs
Streaming is ubiquitous. From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. All of this is made possible by codecs. We’ll explain what codecs are, why you need them, and how they make streaming high quality content possible. What is a codec? A codec is a term used to describe a computer program that can encode and decode data. Their main purpose is to compress data, particularly media. Without them, audio and video files would be too […]
9 Ways to Design Inclusive Content
Inclusivity is an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or piece of content goes live. Before we get to specific tips on creating this inclusive content, let’s go over key definitions and concepts. What is inclusivity? Inclusivity is about recognizing diversity. It ensures everyone can participate to the greatest possible extent. Other names for inclusivity include universal design and design for all. Inclusivity addresses a wide range of issues, including: Accessibility for people with disabilities Access to […]
How to Build and Maintain Workforce Resilience, According to Experts
To understand the importance of resilience in the workplace, let’s start with an example. Let’s say your company has just been acquired by a major corporation. This means your organization is about to undergo some major changes — including your workplace culture, leadership structure, and even your team’s goals and objectives. When it comes time to deliver the message to your marketing team, however, you’re surprised by their reactions. While there is some trepidation, most of your employees are upbeat, positive, and excited about the new opportunities and challenges ahead of them. Their reaction doesn’t mean they aren’t also hesitant, […]