Internet Marketing / 3282 posts found
Why Every Company Needs to Know Its Core Competencies
Every resume has a skills section. It’s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let’s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn’t this a value proposition? ” Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support your value proposition. For instance, at Uber, their value proposition is “Always on, always available.” What’s their core competency? An easy-to-use […]
UK Court recognizes NFTs as ‘private property’ — What now?
Not all the experts are rushing to call the development “groundbreaking,” but it will certainly help the industry combat fraud.
NFT scams: How to avoid becoming a victim
What are the most common NFT scams and how can you avoid them? Are the non-fungible tokens still worth the shot?
Etherscan, CoinGecko warn against ongoing MetaMask phishing attacks
While investigations are underway, the ongoing attack on various crypto platforms may be connected to the compromise of Coinzilla, an advertising and marketing agency.
NFT visionaries are doubling down on community ethos amid a bearish cycle
Time magazine, Rarible and Aleksandra Artamonovskaja share insights into the values and visions that leading NFT projects and figureheads seek to uphold as the market enters a financial downturn.
How to Deal With Negative Comments on Social Media [+ Examples]
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners. So what’s the best way to deal with the negative comments that crop up from time to time? Let’s find out. Let’s discuss these strategies in detail. 1. Respond to the comment as soon as possible. […]
Measuring Link Building
SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach to your link building analysis. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Happy Friday, Moz fans, and today’s Whiteboard Friday is about measuring link building. So obviously this is a very big and very old topic in the SEO space, and it’s […]
How to Create an Amazing Webinar in 2022
Creating and conducting webinars is one of the best ways to engage with potential customers in an increasingly remote world. Since the rise of remote work, people rely on technology for education and social interaction more than ever. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and more webinars instead of live events. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. From April 2019 to April 2020, ON24 saw a 167% […]
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one. With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We’ve put together this guide about marketing strategies to […]
Watermarks: Why You Need Them + 6 Easy Steps to Create One
Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark would help protect you against this common issue and help you with your brand recognition. In this article, you’ll learn about the type of watermarks that exist and how to create your own. Typically, a watermark has its opacity set to 50% or less. If […]