Internet Marketing / 3060 posts found
How Market Intelligence Will Make Your Marketing Team More Agile
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts, but more on that below). I was thinking about the product and its competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, […]
7 Steps to Create a Complete Marketing Strategy in 2022
The truth is, keeping up with marketing trends could be a full-time job. In 2022 alone, we’ve seen a major shift to short-form video content; the rise and fall of new platforms (looking at you, Meta); and the continuing impact of the global pandemic. In short, what worked for your marketing strategy in the past might not fly today. To succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it’s vital to stay ahead of the curve. To help ease some of that uncertainty, we’ve created this guide to show you step-by-step […]
29 Free Resume Templates for Microsoft Word (& How to Make Your Own)
No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font just doesn’t quite cut it anymore. But just because resumes have gotten more creative doesn’t mean you need special design software to make your application stand out. On the contrary, writing your resume in good old Microsoft Word is still the perfect way to develop your personal brand, while also communicating your experience and career goals. Read on to find out how to make your resume in word, then download one of these amazing resume templates […]
How to Do Market Research: A Guide and Template
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their networks or read online reviews. With this in mind, have you adapted your marketing strategy to complement the way today’s consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: […]
The Top 16 Best Email Marketing Services in 2022
Email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types, and an email marketing platform is one of the first additions to a marketer’s tool belt — and for good reason. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%. Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) […]
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company’s conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this […]
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting@AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of […]
How to Run an Effective Vetting Process for Candidates in 2022
Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit. Except, reality sets in a few weeks later when you realize they were a bad hire and you have the start all over again. A robust vetting process would help you avoid this costly mistake. However, it’s not enough to come up with a process, you have to make sure it’s inclusive, fair, and efficient. Let’s show you how. Hiring the wrong employee can cost companies hundreds of thousands of dollars. Back in 2016, […]
The Plain-English Guide to Conjoint Analysis
Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you […]
SEO vs. PPC: When to Optimize and When to Pay for Traffic
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along […]