Internet Marketing / 3095 posts found
How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company’s conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. In this […]
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight! We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order). Meet the speakers Amalia Fowler (she/her) Founder, Good AF Consulting@AmaliaEFowler Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of […]
How to Run an Effective Vetting Process for Candidates in 2022
Imagine you’re a hiring manager and put up an ad for a role. After a lengthy process, you hire someone you think is a great fit. Except, reality sets in a few weeks later when you realize they were a bad hire and you have the start all over again. A robust vetting process would help you avoid this costly mistake. However, it’s not enough to come up with a process, you have to make sure it’s inclusive, fair, and efficient. Let’s show you how. Hiring the wrong employee can cost companies hundreds of thousands of dollars. Back in 2016, […]
The Plain-English Guide to Conjoint Analysis
Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s ad was so relatable is because of their market research. They looked at what their target audiences wanted — including their thought processes, what informs their decisions, and the trade-offs they’re willing to make for their products. To accomplish all of these important factors in one go, many companies use conjoint analysis. Think about buying a new phone. Attributes you […]
SEO vs. PPC: When to Optimize and When to Pay for Traffic
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. Most of the time, the solution to this problem is one of two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. But which method is suitable for you? In this article, we’ve explored what you can expect to achieve from each of these acquisition strategies. We’ve also provided some pros and cons of SEO and PPC strategies along […]
34 of the Best Website Designs to Inspire You in 2022
Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website. In this article, we’re sharing a few dozen of the best website designs we’ve seen. Click the links below to jump to explore website designs that crushed it in the last several years. We’ve also included a bonus section of designs that are just plain cool — so check them out, too! Where […]
16 of the Best Job Interview Questions to Ask Candidates (And What to Look for in Their Answers)
When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are. But what are the best interview questions to ask that will help you uncover your candidate’s strengths, weaknesses, and interests? To help give you some ideas for the next time you’re meeting with a job candidate, here are some of the best job interview questions to ask, plus good answers to each question. Questions to Test a Candidate’s Honesty and […]
How to Manage YouTube Comments
The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content. With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem. How to Turn on Comments on YouTube When it comes to comments on a video-level, there are four main settings you can have: Allow all comments – This […]
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has flown by, social media’s purge of organic reach flung marketers onto a rollercoaster ride trying to figure out how to boost a post for customers to actually see — which is a challenge when you’re up against so many competitor ads. With almost 3 billion social media users today, millions of brands have promoted their content on these platforms for […]
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More […]