Internet Marketing / 3060 posts found
How to Write a Marketing Resume Hiring Managers Will Notice [Free 2022 Templates + Samples]
As we collectively enter into year three of the pandemic, the great resignation, and the “candidate’s market”, having a stand-out marketing resume is more important than ever. It’s ironic, but despite knowing how to sell products and services, so many marketers have a hard time selling themselves. It can often be difficult to turn the spotlight inward, but this is a skill all marketers need to perfect if they want to grow in their careers. In this article, we’ll show you both new-aged and tried-and-true methods for building the perfect resume. You’ll find resume templates and examples that have worked […]
9 Types of Organizational Structure Every Company Should Consider
Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch. But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you’re going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of […]
How to Create An Effective Facebook Ad Strategy in 2022
When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best suit your business, reach your desired audience, and give you the biggest return on your investment? Even with all of the changes Facebook has undergone in the past few months, it’s still a great place to advertise your business. Ads are affordable and you have the ability to target your “ideal” customers. With approximately 1.93 billion people using this social media […]
How to Use Excel’s INDEX/MATCH Formula With Multiple Criteria
Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having to manually search for them and risk making mistakes. Let’s dive into how that formula works and review some helpful use cases. Understanding INDEX and MATCH Functions Individually Before you can understand how to use the INDEX and match formula, it’s valuable to know how each function works on its own. That will offer some clarity on how both work […]
The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, that […]
Everything You Need to Know about Brand Experience
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers substantive potential, but also underpins prospective problems: As the number of digital product offerings ramps up, competition for customer conversions is also on the rise. The result? A battlefield for brand experience. If companies can create a lasting positive impression among potential customers, they can drive sales and set the stage for long-term loyalty. But what exactly is brand experience? […]
How to Understand Market Penetration and Create a Strategy With STP Marketing
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth? Of course, there are a number of answers to this question based on who you ask. However, the one we’re going to focus on in this blog […]
27 Mission and Vision Statement Examples That Will Inspire Your Buyers
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it. The reason we stay loyal to brands is because of their values. The best brands combine physical, emotional, and logical elements into one exceptional customer (and employee) experience that you value as much as they do. When your brand creates a genuine connection with customers and employees, they’ll stay loyal to your company, thereby increasing your overall profitability. According to a Circular Board article, 74% of […]
The 9 Goals to Consider When Creating a Marketing Strategy
If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first need a clear goal. What does your business want to accomplish? Maybe you need more traffic to your website or perhaps you want to generate more leads. If you need help figuring out what that is, we’ve got you covered. A campaign without a clear […]
Top Stories 7-Pack Tops the SERPs
Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories. Should we panic […]