Internet Marketing / 2977 posts found
The Best AI Search Engines to Try in 2024
Like most of you, I have fallen down countless rabbit holes in Google searches. “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. Not to mention how exasperating it is to scroll through unrelated sponsored ads before getting to the meat of my search. Enter AI-generated search engines. Table of Contents What are AI search […]
I Tried 5 AI Logo Generators. Here’s My Favorite
Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Specifically, 38% say they use it in content creation. With AI becoming so entrenched in marketing, I became curious about its use in one of the most […]
Actionable AI — Whiteboard Friday
In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen.
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world. This guide has everything you need to know about Consent Mode, including what it is, why it should matter to website owners or advertisers, and how to activate it in no […]
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences. But with such rapid innovation, what’s actually worth the hype? Kieran and I experimented with some of these new developments in a […]
The MozCon 2024 Video Bundle Has Arrived! (Bonus: Our 2023 Videos are FREE!)
Unlock the latest SEO insights with MozCon 2024 video bundles, now available for purchase! Plus, enjoy free access to MozCon 2023 videos. Don’t miss out on industry-leading strategies and expert sessions!
AI Experiment: Hacking HubSpot Chat to Improve the Customer Experience
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way. Key Outcomes: 43% increase in chat conversion rates >50% improvement in the value per chat CSAT scores matched human-led interactions I like to joke that one of my dumbest moments in early HubSpot history was realizing that potential customers preferred to talk or chat to us directly about buying our product, instead of filling out forms or sending emails. This seemingly obvious insight was a key turning point, however, as it led to […]
The Best Forum Software for Creating an Online Community in 2024
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. More work, communication, and socialization are being done online than ever, so having the best forum software to reach your community goals is a must. Online communities are particularly beneficial for businesses because they allow customers to interact with each other in a smaller circle than they could via social media, which increases engagement and brand affinity. To help you reach and build your community using a forum, I’, going to take you through […]
18 of My Favorite Sample Business Plans & Examples For Your Inspiration
I believe that reading sample business plans is essential when writing your own. As you explore business plan examples from real companies and brands, it’s easier for you to learn how to write a good one. So what does a good business plan look like? And how do you write one that’s both viable and convincing? I’ll walk you through the ideal business plan format along with some examples to help you get started. Table of Contents Business Plan Types Business Plan Format Sample Business Plan: Section by Section Sample Business Plan Templates Top Business Plan Examples Business Plan Types […]
When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “burn calories,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you luscious locks, sturdy nails, and an early grave. So what’s a brand to do when UGC goes off the rails? […]