Internet Marketing / 3324 posts found
What are Instagram Guides? [+ How to Create One]
If you’re on Spotify, chances are you’ve curated a playlist with all your favorite songs — and rearranged them in a specific order. But did you know you can do something similar on Instagram? Enter the Instagram Guide — a tool that allows you to curate your favorite Instagram posts, Reels, or Lives in one location, which you can share with your community. For marketers, it’s a great way to revive old content, promote products, and introduce your brand. Let’s take a closer look at Instagram Guides, how you can leverage them in your marketing strategy, and how to make […]
You Can Go Your Own Way: How to Get Things Done When You’re the Only SEO
If you’re an SEO like me, you probably spent at least a year or two at an agency where you worked with other experienced SEOs. On large teams, there’s always someone to learn from, bounce ideas off of, or to help finish projects on time. But what happens when the SEO team is just you? This is the question I had when, after several years agency-side, I moved in-house to be the first and only SEO the organization ever had. More than three years later, I’m still a team of one. I had to figure out how to accomplish my […]
The HubSpot Blog’s 2022 Content & Media Strategy Report [Data]
Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. In fact, 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021. Unsurprisingly, the #1 reason they gave for this was the global pandemic. To make matters more complicated, 39% of those who pivoted in 2021 changed their […]
Partnering with Kanarys to Support the Future of Diversity, Equity and Belonging
HubSpot’s commitment to diversity, equity, and inclusion (DEI) best practices has played an essential role in our success and we know that it can for all companies in the HubSpot community. We’re seeking to help our customers achieve their best performance through adopting these practices too. Our commitment to DEI helped us foster a culture that prizes a range of ideas from people with an array of experiences and backgrounds. We invested innumerable people hours, hired professionals, and sought world-class expertise to identify the DEI best practices, implement them and measure their success. Although there’s no finish line for this […]
‘Our democracy will better evolve because of DAOs,’ says Animoca’s Yat Siu
Cointelegraph caught up with Animoca Brands co-founder Yat Siu at NFT LA to learn more about DAOs, Web3 and why NFTs are critical.
Ledger launches NFT-focused hardware wallet Nano S Plus
The new Ledger Nano S Plus is the sixth hardware wallet produced by Ledger since the firm introduced its first wallet HW1 back in 2015.
Nifty News: UK Royal Mint NFT, $960k Billionaire Dog rug and Pudgy Penguins
The Royal Mint NFT featured in a series of announcements aimed at making the U.K. a global crypto hub, with officials saying the NFT is “an emblem” of the approach the U.K. “is determined to take.”
Ledger partners with The Sandbox to promote crypto education in the metaverse
The French crypto wallet company Ledger will educate people about crypto security using the virtual reality of The Sandbox.
The Ultimate Guide to Building a Website Redesign Strategy
So, you want to start a website redesign. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well. Whether you’re working with an agency, redesigning your site in-house, or […]
How to Build Your Brand With Instagram: 11 Tried-and-True Strategies
Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. But why? In just 12 months, we used Instagram to gain 400,000 followers for Foundr — which translated to over 70,000 email subscribers. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page […]