Internet Marketing / 3324 posts found
How Does the TikTok Algorithm Work In 2022?
As a platform with high engagement and growth potential, TikTok is a favorable app for businesses that want to get their solutions in front of more people. According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. TikTok’s highly personalized algorithm delivers relevant content to users through the For You feed, keeping users engaged. Here’s what brands need to know about TikTok’s algorithm and the unique path to purchase on the app. Image Source TikTok is revamping the outdated linear sales process and is focusing on driving growth at scale. […]
Brand Strategy 101: 7 Important Elements of a Company Branding Plan
Just as an architect draws out a building plan before they start building, you need to develop a brand strategy for your business. Strategic branding helps you set yourself apart from your competition and build customer loyalty. In this article, you’ll learn all about the branding methods and essential elements of a branding strategy you need to grow a brand that’ll stand the test of time. (We’ll get into that more in a bit.) A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. First, let’s clear […]
How to Use the If Function in Google Sheets
One of the most valuable functions in Google Sheets is the “IF” functions. Imagine you want to be able to quickly scan your spreadsheet and answer some key questions. This function will help you do that. Let’s jump into how it works and see some real-life examples. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE. For instance, say you have three columns in a spreadsheet: channel, target, and profit. You want to know which channels hit a profit higher […]
How to Share Your Strengths and Weaknesses During A Job Interview
You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up… “What are your weaknesses?” You spend what seems like an eternity battling inside your own head, “Do I tell them I’m occasionally late or that I take things too personally?” before settling on a response that makes you groan: “I just care too much and I work too hard.” While that question isn’t likely to be left off the interview checklist anytime soon, you know it’s likely coming and can spend some time in self-reflection […]
10 Best Ecard Makers to Show Your Customers You Care
According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for […]
11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]
You may have heard the old saying “patience is a virtue,” meaning waiting for something without getting discouraged is a great quality to have. However, for most of us, that “virtue” goes out the window when we encounter slow page load time. The faster your website’s load time is, the happier your visitors will be. In other words — when you optimize your web page’s load time, you can expect to see improvements in user experience (UX), conversion rates, and ultimately, sales revenue. You may be questioning whether or not simply shaving a few milliseconds off of your website’s page […]
5 Steps to Create an Outstanding Marketing Plan [Free Templates]
Do you take a good, hard look at your team’s marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it’s nearly impossible to put a number on the budget you’ll need to secure for the projects, hiring, and outsourcing you’ll encounter over the course of a year if you don’t have a plan. To make your plan’s creation easier, we’ve put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks. To start, let’s dive into how to […]
How to Use Your CRM to Power Your Marketing
It’s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it’s essential to connect your marketing efforts with the tool at the center of it all: your company’s trusty CRM. While you may be familiar with a CRM, you probably aren’t using it to its full potential. Here, we’ll cover its role in marketing and how it powers great customer experiences. CRMs are traditionally considered a tool for sales […]
How to Make an Animated GIF in Photoshop [Tutorial]
Animated GIFs are great additions to your marketing. They’re easy to consume, provide a new way to capture your viewers’ attention, and can have a serious emotional impact. The best part about GIFs is that they aren’t too hard to make. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time. In the following tutorial on making animated GIFs, I’m using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. How to make a GIF Upload your images to Photoshop. Open up […]
7 Amazing Sample Answers to “What Makes You Unique?”
The interview question, “What makes you unique?” is not an opportunity to confess weird habits or odd quirks. It’s a chance to provide the interviewer with insight into how you’d be the best candidate for a role, while proving you’re someone who can think on her feet. Essentially, “What makes you unique” really means, “What makes you an exceptionally good candidate?” To avoid an awkward conversation, you’ll want to be prepared to answer “What makes you unique?” in an interview. Here are seven sample answers to ensure you’re proving yourself an incredibly valuable company asset. How to answer “What makes […]