Internet Marketing / 3145 posts found
How to Go Live on TikTok + Top Features You Should Use
I fought it for a while but TikTok has me in a chokehold and won’t let me go. At all hours of the day, you can find me singing viral TikTok sounds and saying random phrases from popular videos. The app has grown considerably since booming in 2020 and its features just keep getting better. While the app has offered a live feature for a while, the short-form video platform recently announced new live features, making it a strong competitor for Instagram and Facebook. In this article, we’ll dive into the top TikTok LIVE features, the requirements to go live […]
The Professional’s Guide to SEO: Advanced SEO Strategy Sneak Preview
If you know Moz, you know the Beginner’s Guide to SEO. It’s the resource marketers the world over have used to learn SEO and get a taste for its potential and power. And while we offer a delectable buffet of guides in our content smörgåsbord, there hasn’t been one comprehensive resource to serve as a follow-up for those who’ve mastered the beginner level. That’s why we’ve developed the Professional’s Guide to SEO: a guide that will help folks take the next step, preparing them with all the baseline knowledge they need to practice SEO in a professional capacity. Over the […]
8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]
The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting new possibilities to help your company grow better in 2022. To help you get the most of your social media strategy in the new year, I recently published findings from the HubSpot Blog’s Social Media Trends Survey, where I collected data from more than 300 […]
Virtual, Hybrid, or In-Person: Business Leaders Weigh In on the Future of Events
In 2019, Microsoft hosted their annual Ignite event in Orlando for one week. It was the most successful Ignite they’d ever had, with well over 27,000 attendees. That is, until the fall of 2021 — when they hosted over 270,000 attendees in a virtual version of the same event. A couple of years ago, the majority of businesses hosted in-person trade shows and conferences. Virtual conferences were a rarity. But, post-pandemic, we’re seeing a major shift towards virtual or hybrid events. In fact, HubSpot Blog Research found roughly 40% of marketers plan to increase their investments in virtual events, webinars, […]
What is the LinkedIn Pixel — and How Does it Work?
Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe. Less talked about, however, is the potential of this work-focused networking site for marketing, advertising, and sales opportunities. While it’s true that the primary purpose of LinkedIn is streamlining employment and recruitment efforts, the platform also supports more social connections and in turn, opens the door for targeted campaigns that speak to the needs of its specific user base. The challenge? Measuring the impact […]
3 Types of Competitors to Watch (+ How to Find Them)
According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are? All businesses have competition — and knowing yours is key for innovating your products, services, and marketing strategies. But identifying the competition isn’t always obvious. Some are direct, while others may take more time to uncover. Here, we’ll cover the three types of competitors to watch, and five ways to identify them. 3 Types of Competitors in Business 1. Direct competitors. A direct competitor probably comes to mind when you think of your competition. These are businesses offering similar (or identical) […]
What Is An Email CTR? How to Calculate and Improve It
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action. At the very least, emails will keep you front and center in your audience’s mind. Since email is one of the more personal touchpoints you can use to build rapport with your customers, you have a greater opportunity to make your emails meaningful and successful. Email marketing has sustained its popularity due to its ease, low expense, and effectiveness. According to Litmus, four out of five marketers would rather give up social media than email marketing. But how […]
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing. No, it’s not your product (though that’s definitely important). It’s actually your employees. Without your employees, products won’t get made, customers won’t learn about those products, and there will be no one there to sell or deliver those products, or provide customer service to them after they’ve purchased. While your customers may be your most important stakeholders, in a business or organization, your employees are your biggest asset. Their performance, mindset, attitude, and loyalty can make or break […]
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content. Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet. If you’ve heard about blogging but are a beginner and don’t know where to […]
The Quick & Easy Guide To Freezing Rows in Excel
Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below. This can be frustrating if you can’t always see key data markers that explain what data is what, like column headers or row titles. As with many things on Excel, there are tricks that help you make your spreadsheets easier to read, like the freeze function. In this post, learn how to freeze rows and columns in Excel to ensure that, when you scroll around, you’ll always be able to view the key data points that matter most. […]