Internet Marketing / 3175 posts found
Instagram Reels vs. TikTok vs. Snapchat: Which Should Businesses Use? [Marketing Professional Data]
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat […]
8 Valentine’s Day Marketing Campaigns We Love
Love, flowers, chocolate, blah blah blah … Where are the marketing results?! Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how? Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people. If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action. 8 Effective […]
Local Economics Through the Lens of Elected Officials and Organizers
If you want to serve local business owners, allying your company with their deepest needs matters. Recently, the Institute for Local Self-Reliance provided a valuable opportunity to hear directly from localism advocates and elected officials about small business owners’ goals and obstacles. If your brand is marketing software or other services to this largest sector of American commerce, I highly recommend setting aside an hour this week to watch the whole recording (embedded at the end of this post). Today, I’ll briefly recap the information from this event that stood out to me as most illuminating, in hopes that you will […]
How to Share an Instagram Story in Under 5 Steps
Have you ever watched an Instagram story and thought, “[Insert name of friend] needs to see this?” One of my favorite aspects of Instagram — and social media in general — is its shareability. For businesses, it’s also a great way to engage your audience, share relevant content, and tell a bigger brand story. However, when it comes to reposting content on Instagram, the steps aren’t always straightforward. Here, we’ll cover how to share content to your Instagram story. Table of Contents How to Share an Instagram Story How to Share an Instagram Post to My Story Why Brands Share […]
Resume Tips to Get You The Job You Want, Straight from Recruiters
I can’t think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check. Post-pandemic, the job search is a whole different ball game, with new considerations you haven’t faced before. A checklist makes everything seem less daunting so that’s what much of this article will be, and the best part is it’s recruiter-approved. Let’s dive in. 1. Include your contact information. This seems like a given, right? Not exactly. “You would be surprised to know how many really good resumes I’ve come across with no contact […]
Permalinks: What They Are & How to Structure Them for Max SEO Value
What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. Luckily, they are also simple to master. Let’s get into how permalinks work, how to create them, and set them on WordPress. Let’s break down this post’s permalink. You first have your domain (and subdomain in some cases) which is where your website lives. It’s […]
The Plain English Guide to Demand-Side Platforms (DSP)
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads. According to a 2021 study published by Statista, the US was the largest programmatic advertising market worldwide, spending an estimated $70 billion in […]
The Beginner’s Guide to Share of Voice
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even paid advertising. As a marketer, share of voice is important because it helps you understand how well your brand is performing against the competition. Below, we’ll review everything you need to know about share of voice. This metric was mainly used as a way to […]
How to Use STAT to Discover Extra Value in Your Keyword Data
Maximizing the value in your keyword data is crucial if you’re a brand trying to rank on the forever-changing SERPs. With that in mind, Moz Learning and Development Specialist Zoe Pegler walks you through the key features in STAT Search Analytics that will help you glean extra (and important) insights from that data. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi and welcome to another edition of Whiteboard Friday. I’m Zoe. I work in the Learning team here at Moz, and my focus is on developing educational materials and resources to promote […]
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sales reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate optimization (CRO) comes in. In this guide, you’ll learn about the power of CRO, why your business should focus on improving your conversion rate, and how to get started. What is a conversion rate? A conversion rate is the percentage of visitors who complete a […]