Internet Marketing / 3281 posts found
A Step-by-Step Guide to How I Do Content Research
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Table of Contents What is content research? Why is content research important? Components of Content Research How to Do Content Research On the one hand, content research is exactly what it sounds like — researching content. But it’s a deceptively simple term for […]
10 Reasons Why No One Is Watching Your Video Content
Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated. Here I had a collection of what I thought were great examples of visual content, and yet, I ended up asking myself, “Why is no one watching my videos?” Where did I go wrong? If only I knew then what I knew now. My absence-of-views problem was one that many marketers seem to face — which is why I decided to make a list of the most common factors that keep viewers away. Read on, and bookmark them for reference […]
The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it worth our investment?” I think that’s a valid question, considering a sound content marketing strategy is one of the best ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. However, content marketing is constantly changing. And it definitely doesn’t look the same as it did 10 years ago. To fully understand the evolution of marketing, we need to understand both where it’s been and where it’s going. In this post, we’re […]
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the two terms mean, and how they work together. Then, I’ll dive deeper into traditional marketing, which sometimes feels like it doesn’t get a fair shake in the current digital-dominated landscape. But if you’re trying to choose between the two, I’ll give away the ending before we begin: the answer is both. Table of Contents […]
Using Video for Branding: 5 Top Brand Examples
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. For me, a great video can spark curiosity, get me asking questions, or even make me feel emotional. But what separates great brand videos from those that fall flat? Here’s a look at what makes video marketing successful, and five examples of brands that got […]
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire wasn’t the right person for our team right now. We’ll do better next time!” But, if you don’t understand why that hire didn’t work out — if you fail to understand the real problem — you’re bound to repeat it. Conducting a root cause analysis (RCA) helps you confront your perceived reality and truly understand what […]
8 Ways To Automate SEO and Content Tasks With LLMs
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
How to Create An Action Plan: A Straightforward Guide for Marketers
A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my team was juggling multiple tasks with limited resources. Initially, I felt completely overwhelmed — until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. Not only did we deliver on time, but the campaign exceeded all expectations, generating double the engagement we had projected. That experience taught me the true power of structured planning. In my experience, an action […]
How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t), and what we learned along the way. When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. But here’s the thing about big results: They don’t come from trying everything at once. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. Email marketing seemed like a natural starting point for us. We’d been running optimization tests on our […]