Internet Marketing / 3211 posts found
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business operations to AI marketing funnels piqued my interest. So when ChatGPT took over the news cycle, after my initial skepticism, I haven’t looked back. While it’s always important to take AI with a grain of salt, it provides companies of all sizes opportunities to personalize marketing, deepen customer intimacy, and improve the efficiency and effectiveness of marketing programs. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, […]
12 Editorial Skills You Need to Become a More Efficient Editor
I consider myself to be a good editor, but I only got to where I am today by practicing my editorial skills. Being a good editor is a muscle you have to practice. In this piece, I’ll go over how to improve your editing skills with 12 strategies I used (and still use) to edit more efficiently while maintaining the integrity of the original author’s words. I self-edit everything I write for the HubSpot Blog. I also run Breaking the Blueprint, a blog column that primarily publishes content by external contributors whose writing I have to edit. The editing skills […]
16 Video Production Tips to Enhance Quality and Drive Views
I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form. Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI with video — a number that’s practically unheard of with just about any other medium. I’m sharing some of the most effective video production tips below to help you dive into the world of video marketing. Table of Contents Understanding […]
12 Benefits of Content Marketing [+ Examples]
As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is one of the most effective methods of growing audience engagement, developing brand presence, and driving sales. If you‘re curious about content marketing and a little skeptical of its rewards, you’ve come to the right blog. I’ll explain its importance and the kind of perks it can provide your business. According to our 2024 State of Marketing Report, 50% of marketers set their sights on increasing their investment in content marketing this year. Consistent, high-quality, and engaging content impacts audience decision-making […]
How Internal Marketing Helps You Build a Strong Brand From the Inside Out [Experts Weigh In]
As an ‘external’ marketer, I have to say that I hadn’t given much thought to internal marketing until I started writing this article. My first thought was … that’s not my job. But the more I dug into the subject, I realized that’s not entirely true. Anytime I share a new content series or blog campaign across our internal channels and encourage my colleagues to help promote it, that’s internal marketing. When I lead onboarding sessions for new hires or recognize my teammates for their great work as part of our performance review process, that counts too. *quietly adds internal […]
Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]
I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return? Where’s our audience hanging out now? And how can we create content they’re actually interested in? These are all fair questions. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social […]
HubSpot’s Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving ‘Dead’ Marketing Channels
“Just GPT it” is all the rage right now. (Okay, okay. It hasn’t caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn’t sweating it. She doesn’t think SEO is going anywhere. “I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it,” she told me with a laugh. “And the only thing I ask my Alexa for is the weather. So I wouldn’t write [Google] off.” She’s also HubSpot’s senior […]
Bodega’s Matt Zaremba on How to Avoid Empty Calorie Marketing
Art and marketing are made for each other, and this week’s master proves that. He’s done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast. In the venn diagram of art, pop culture, and marketing, Matt Zaremba lives smack in the bullseye. And it makes me think I should really get a hobby. 1. Want to sell your product? Personify it. […]
13 Best AI Automation Tools to Increase Productivity & Efficiency
Overwhelmed by AI tools for automation? Discover 13 powerful tools to streamline workflows, boost productivity, and automate repetitive tasks effortlessly.
Holiday Marketing: 27 Steps, Tips, & Examples to Get Your Brand in the Spirit
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing. Holiday campaigns are arguably your brand’s biggest chance of the year to get creative and connect with your audience on a heartfelt, human level. Plus, it’s your chance to get your share of the roughly $902 the National Retail Federation predicts the average consumer to spend this year and hit your revenue goals. Haven‘t started planning your holiday marketing campaign yet? Don’t panic. I’ve mapped out […]